- On Page optimization as per the W3C standards
- Have a web presence on various platforms
- Update your blog regularly
- Co relate web presence with fresh content by blogging, commenting, discussing, sharing links on social media from your own site and blog plus from other authority sites of your industry.
- Have a YouTube video channel and share videos and embed them on site or blog.
- Google+ as of now may not be the most widely used social media platform but it as major Google products in some way or the other converge on Google+ your Google+ account has the potential of becoming your passport to your online identity hence ignoring this platform or not having a presence on Google+ is like applying for a VISA without a passport .
- Submit XML sitemaps for site, blog and video XML sitemaps for videos embedded on site or blog.
- Apply for Twitter Cards and integrate them with your blog once the application is approved by Twitter.
- Integrate FB Open Graph on blogs.
- Integrate Authorship Markup on the blog to co relate your content with your online persona which can lead you to be a thought leader of your industry which in the long run can add to the trust factor.
- Focus on ‘Less Is More’ instead of having 5 posts a week publish 2 posts per week but of relevant in depth information in all forms i.e text, video, infographics, podcast,etc. It’s the quality that counts not the quantity.
- If you cannot create content regularly then curate content.
- Use Schemas for addresses, events, people, recipes, books, ebooks,video, etc.
- Focus on building a community and retaining their trust as your community can play a major role in helping your content go viral.
- As in real life you are known by the friends you keep , in the online world you are known by the people that follow you and the people that you follow.
- In the real world you are what your thoughts are and in the online world you are what you publish and share.
- The above points help you earn links. Let the inbound links get built as a result of quality web presence rather than running after them.
- All the above points have a direct impact on the off page optimization giving a boost to the search presence .
- Focus on the technical SEO by working on XML sitemaps, by monitoring Google WMT , canonicalization issues, HTTP headers, rich snippets in search results which are achieved by using schemas and microformats , customized error pages, robots.txt, improving the site speed, etc.
- Local search is as important as global search hence cannot be ignored.
- Follow the path of hard work to develop this overall presence gradually rather than following the short cut of buying fake likes , followers and +1s . The short cuts followed today will become a penalty in future once Google upgrades its algorithm for detecting it like the Penguin Update for spammy links which made all the link builders undertake the task of undoing those same links which they ran after once.
- Go mobile and check the accessibility of your site on hand held devices else develop Mobile Apps. For widely used services of the site.
- Help Google to give quality search results to the users and Google will help you in return by giving you the search presence you deserve.
- Focus on the metrics that matter in Google Analytics according to what goals and priorities you have set for yourself to improve search presence.
- Do not put all the eggs in one basket. Have a Bing WMT account too and monitor the search presence on Bing too.
- Where did you start?
- Where have you reached?
- Where you would like to reach?
- How will you reach there?
- Implement the plan.
- Monitor and create a plan
- Implement the updated plan > Repeat
33. The strategy can start from inside out or you can go outside in. That is you establish the goals and then decide what changes need to be made on the site or web presence as your site is at the nucleus of your web presence or you can start working on the site right from scratch and reach the outer circle of search presence. Explained in detail on The Concentric Circles Of Quality Web Presence
34. Do not go for cheap SEO Packages as SEO is not free or cheap. It requires expertise and effort and any company offering services which offer genuine long term, futuristic search presence will charge a reasonable amount.
35. SEO is a necessity, social media is the channel and the content creation strategy determines your online brand identity.
36. Today the challenge for the website owner is how to keep these activities coordinated and connected and make each task benefit from the other and get an overall boost to the online presence by capitalizing on the digital assets created thereby. It becomes more challenging if these tasks are performed by different services providers. http://www.webpro.in/the-digital-world-challenge-faced-by-the-chief-marketing-officers-cmos-in-2013/
37. SEO is not limited only to the SEO team but each and every team member needs to be aware of how social media , content and SEO are integrated . SEO is not a onetime process, hence SEO has to be an ongoing process and has to be integrated in the whole marketing mix.
38. SEO is less about bots but more about people. Customers will love the company only if the employees love it first. Hence, educating the whole team about SEO should be an on going process and the SEO should include training the client about the new developments as a part of the SEO project.
39. SEO should not only limit itself to perform only repair functions on the site to get into search results but just like a good engineer applies scientific, economic, social, and practical knowledge in order to design, build, and maintain structures, machines, devices, systems, materials and processes. A good SEO needs to apply technical specifications that define and describe aspects of the World Wide Web which directly or indirectly affect the development and administration of web sites and consider include the interoperability, accessibility and usability of web pages and web sites from the WWW perspective. Instead of dissecting the algorithms we need to understand the standard norms of web design and development which will make the web a better place and websites robust technically.
40. The SEO industry is at that point of the graph where it is going to scale new heights and emerge as more meaningful and essential for website owners and search engines as well. Content and quality have always been king since the first web page was published but Google has been successful in penalizing the low quality content and help clear the content clutter and the linked clutter on the web with its algorithmic updates just recently.
As the web evolved the search engines evolved and only when the SEO mindset will also evolve side by side the status and the reputation of the SEO industry will achieve the due respect and importance in the coming years.
Last 3 year-end SEO posts of our blog:
Dec. 2010 : http://www.webpro.in/seo-and-online-presence-in-2011
Dec. 2011 : http://www.webpro.in/saying-bye-to-seo-2011-and-a-very-big-hi-to-seo-2012
Dec. 2012 : http://www.webpro.in/points-to-ponder-on-for-seo-2013
December 15, 2013