In May 2016 Google announced a new search result format “Rich Cards”  for 2 categories,  i.e  Recipes and Movies. The Rich Cards used schema.org structured mark up, just like the Rich Snippets format. Yesterday, Google announced  that they are expanding it to two new verticals for US-based sites: Local restaurants and Online courses.

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  Google has added: By building Rich Cards, you have a new opportunity to attract more engaged users to your page. Users can swipe through restaurant recommendations from sites like TripAdvisor, Thrillist, Time Out, Eater, and 10Best. In addition to food, users can browse through courses from sites like Coursera, LinkedIn Learning, EdX, Harvard, Udacity, FutureLearn, Edureka, Open University, Udemy, Canvas Network, and NPTEL. AMP HTML is not required for Local restaurant pages and Online Courses rich cards. But, Google recommends that you create AMP pages to further engage users. Users consuming AMP’d content will be able to swipe near instantly from restaurant to restaurant or from recipe to recipe within your site. Users who tap on your Rich Card will be taken near instantly to your AMP page, and be able to swipe between pages within your site. Google is soon moving to add Rich Cards to other  verticals too .

Author

  • Bharati Ahuja

    Bharati Ahuja is the Founder of WebPro Technologies LLP. She is also an SEO Trainer and Speaker, Blog Writer, and Web Presence Consultant, who first started optimizing websites in 2000. Since then, her knowledge about SEO has evolved along with the evolution of search on the web. Contributor to Search Engine Land, Search Engine Journal, Search Engine Watch, etc.

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November 22, 2016