Bharati Ahuja

Entrepreneurship, The World Wide Web And Women’s Day

Whatever you do may seem insignificant, but it is most important that you do it. - Mahatma Gandhi

Most of the big and successful organizations of today have been humble small start-ups in the past. If we trace the history of any successful organization of today we will find that there has been a person or a group of people who had a vision, mission and a passion to create, innovate and build something and thereby earn the profits and not the other way round.

It all starts with a need, a passion for something or just the desire to do something different and flow with one’s thoughts and reach a destination which even he/she might not be aware of. As along this journey of entrepreneurship the entrepreneur has to face challenges and many ups and downs which may not have a cushion when you fall. One may even have to face the ridicule of people who have secure jobs and even might get the looks of “see I
told you so”… when you falter or fall.

Many businesses fail in the first few years as people create a job for themselves and not businesses which will run on autopilot in the long run. Initially, one may start off doing everything by himself but if you are not moving away from the day to day activities of the business then you have just created a job for yourself and you are not in the process of innovating and creating a business.

Every entrepreneur does not only own a business but promotes capital, creates wealth and generates more jobs which does not only make him wealthy but also contributes to the wealth of the nation.

Well, I do not run avery big business with a big list of employees but yes I think I do contributein a small subtle way.I run a web solutions company as a solo entrepreneur and try to do all the technical work, blog writing and communicate and coordinate with the clients also myself . Yes, in a way you can say I have created a job for myself which gives me the job satisfaction with the ease of flexible timings and the option to innovate and take my own decisions. As my main focus is on SEO services I thank Google for being so popular as a search engine that I even manage to make a decent profit along with a lot of time spent creatively.

I think every SEO operating from any part of the world is contributing to the larger picture by helping their clients get a local and a global reach. SEO is not only about inbound visitors to your site.Apart from reaching out to the globe , every true SEO helps the client’s business get a search presence that helps in establishing its brand and identity on the web which
in the long run establishes its reputation.

It gives me immense satisfaction and pleasure when a
WebPro Technologies client tells me that we have got such a good response from the SEO Services that we have decided to have a complete team dedicated to keep upgrading the site qualitatively and focus on social media. (More jobs generated – Thanks to Google and the WWW). Or the other day when one of our clients from
the education field told me - our online classrooms for Maths, Science and English are doing so well that we have decided to focus only on online teaching rather than real time classes that we were running.(The business gets a global reach along with a local reach and identity)

We also conduct SEO Training and when a person who did not know what to do after his graduation as he had barely managed to pass his degree in Arts comes after 3 years and tells me that after the SEO training he had attended at WebPro Technologies he had got a good job with a decent salary and now after 3 years has started his own company for web solutions.

The WWW has opened up new vistas for learning and earning and at the same time also offers a good platform for women who are well educated and want to work from home or work within their own framework of limited targets so that they can do full justice to their homes, family and
also at the same time not give their careers entirely.

Today women can work from home as content writers,web designers, programmers, SEOs, social media executives, etc. Due to some reason or the other, women do have to give their careers a back seat at some point of time in their lives but I think they should not totally give up as you never know the humble beginnings and the baby steps taken, might in future result to
some business giant in the making or at least will keep the creative side of your personality burning bright.

Whatever you do may seem insignificant, but it is most important that you do it. - Mahatma Gandhi

Photo credit: http://www.dlcounseling.com/images/dlc-photo-bookcover.jpg

Entrepreneurship - 03/08/2013

Is WordPress or Blogger better for SEO? Matt Cutts Answers The Question

When anyone decides to start a blog, the first and foremost decision one has to take is to choose between WordPress and Blogger.

Here is what Matt Cutts has to say.

From my experience I can say that Blogger is a very simple platform and has all the potential to make the blog SEO friendly. Many of our clients have their blogs on WordPress which is also very good infact with more advanced features but if the WordPress blog in the subfolder gets hacked (of which the chances are very high) then the chances of the main site getting adversely affected in the search engines is very high.

In such a situation the main site on the root domain and the blog in the sub folder both get adversely affected and lose the search presence. But, if you have the blog on a sub domain which is not hosted on your server as in case of Blogger then both the entities remain separate and even if the blog gets hacked then atleast the main site continues to do well on the search engines.

Content marketing. / Google / SEO - 03/06/2013

PageRank And A 301 Redirect

Matt Cutts in his latest webmaster video says:

"The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link."

There is a fairly good discussion going on at http://searchengineland.com/google-pagerank-dilution-through-a-301-redirect-is-a-myth-149656

I think we consider a 301 redirect only when we have moved the URL permanently or when we want to sort out duplicate content issues.

Hence, we should consider the purpose of using a 301 server side redirect or meta refresh client side redirect or use a normal link depending on the purpose and not on the basis of how much PageRank will get dissipated.Its high time we came out of the PageRank syndrome.

Google / SEO - 02/26/2013

The Technical Anatomy, Basics And Beauty Behind A Tweet

Twitter, the widely accepted micro-blogging platform offers a limit of 140 characters per tweet, but you will be surpirised to know the amount of information a tweet carries about the (Twitter Account holder /user or the author of the tweet). It surely is worth taking a note of.

With social signals being integrated to search and businesses allocating increasingly a huge amount for digital marketing every year , the data that can be extracted by just analyzing one tweet from a person individually or collectively can really help in gathering the necessary social signals needed to take important decisions.

The data that can be collected per tweet is as follows:

The tweet's unique ID. These IDs are roughly sorted & developers should treat them as opaque http://bit.ly/dCkppc
Text of the tweet. Consecutive duplicate tweets are rejected. 140 character max
Date when the tweet was created.
The ID of an existing tweet that this tweet is in reply to (If it’s a reply to a previous tweet). Won't be set unless the author of the referenced tweet is mentioned.
The author's screen name
The author's user name
The screen name & user ID of replied to tweet author. If it’s a reply to a previous tweet)
The author’s bio along with the picture
The author’s URL
The author’s location
The creation date of the twitter account
The author’s background and color preferences
Whether this account has contributors enabled - http://bit.ly/50npuu
The timezone of the author
No. of users the author is following
No. of favorites this user has
The language preferred by the user
Whether this user is protected or not. If the user is protected, then this tweet is not visible except to "friends"
No. of followers of this user
Whether the user has verified badge
The place associated with the tweet i.e is it in the neighborhood and the name of the country.
The application used to send the tweet
The total no. of tweets sent by the user till date

All this information can offer a lot of information about the user especially to search engines for integrating social signals to search results . Hence if you are serious about search then please check if you have filled in the correct details in the Twitter profile so that you convey the right message about yourself and your brand when you next time post a tweet.

Every tweet along with the post also publishes your preferences creating a footprint of your social personality on the web .

Social Media - 02/25/2013

The Google Glasses Project - The Future Technology

Wonders of technology never seem to cease. Google has been working on its Project Glass since a year now and has launched a Project Glass website and a Google+ page to share the progress of the project.

Google glasses are no ordinary glasses. They are embedded with smartphone parts, processors , batteries, camera and a glass display.Google has been working on its functionality and also focusing on the aesthetics and making them wearable too.

Glass (Photo credit: Max Braun)

Google co-founder Sergey Brin said in an interview last year that, “Beauty, style and comfort are as important to Glass as the latest technology.”

Google also has launched a contest on http://www.google.com/glass/start/how-to-get-one/ and asked What would you do if you had Glass? Answer with #ifihadglass.

The deadline for applications is February 27th. If you are chosen, Google will reach out to you with an invitation to become a Glass Explorer (please remember to follow us so that we can contact you directly). Explorers will each need to pre-order a Glass Explorer Edition for $1500 plus tax and attend a special pick-up experience, in person, in New York, San Francisco or Los Angeles.

The terms and conditions for participating in the contest are as follows:

· Your application must be 50 words or less

· You must include #ifihadglass in your application

· You can include up to 5 photos with your application

· You can include a short video (15 secs max)

· Be sure to follow on Google+ (+ProjectGlass) or Twitter (@projectglass) so that Google can contact you directly

· You must be at least 18 years old and live in the U.S. to apply

· For more details, please see full Terms and FAQ

It seems to be a very promising product and I am sure it won't take long for children in future to question their parents that how was it ever possible for people to go out without their Google glasses...

For more information view the following videos:

I used Google Glass: the future, with monthly updates

Google - 02/23/2013

5 Most Useful SEO Tools

Guest Post

SEO, the act of optimizing a website for search engines, can be a rewarding undertaking. It can give your site better web presence. It can improve your online visibility. It can give you an edge over competition. It helps draw traffic to your site.

However, SEO is a time-consuming and endless process consisting of multiple tasks. You need to do link building, keyword research and analysis, directory submissions, blogging, and many, many more. Then each task has sub-tasks, and doing them on a day-to-day basis can leave you exhausted and frustrated. How do you stay on top of all these?

Fortunately, SEO developers have created tools that enable webmasters to accomplish specific tasks more efficiently and quickly. These tools enable you to optimize your work and time even as you improve the traffic flow to your site. There are dozens of tools out there, but remember even if you have the best tools on your best laptop, Google is ever changing, so you need to stay updated all the time.

Here are the top 5 most useful tools:

Google Webmaster Tools

The Google Webmaster Tools is a set of resources that gives you a solid understanding of how Google sees your site. It’s actually a keyword analysis and a diagnostic tool in one. It shows you what keywords Google sees when it visits your sites and the number of click-throughs each keyword receives. Do you see your target keywords in the list? Are you receiving the number of click-throughs you have hoped to achieve? If not, the Google Webmaster Tools also provides some tips on how you can improve the performance of your site.

The Webmaster Tools can also audit your site. You can use it to check for duplicate titles, duplicate descriptions, broken links, website speed, moved content, and malware, giving you the opportunity to correct the issues and improve your site’s performance

Backlink Checker

Backlinks are one of the criteria for how search engines rank your site. More important than quantity of backlinks for search engine is the quality. Quality is measured using three criteria: where the banklinks originate from (popular vs low-ranked or empty websites), validity of the link, and the relation of the anchor text to the destination page (e.g. if the anchor text says 'best laptop', it should point to a site about laptops and not cars or something else). Backlink Checker is a tool that helps you determine how the links leading to your site are helping (or not helping) your page ranking. It scours the web, then gives you a detailed report about the quality and the number of backlinks pointing to your site.

SEO Book for Keyword Research

The keywords that you use can mean the whole difference in the outcome of your SEO campaign. The SEO Book is a keyword research tool that helps you find the most relevant keywords to your niche or post topic. It’s one of the most comprehensive free keyword research tools out there, providing you a variety of keyword variations and long tail keywords that you can use in your post. In addition to the keyword research tool, creating a free account with SEO Book also gives you unlimited access to other SEO tools, such as keyword density analyzer, PPC keyword wrapper, and AdWords ad group generator.

Microsoft SEO Toolkit

The Microsoft SEO Toolkit is one of the most powerful auditing software out there. It lets you check your website for SEO violations, such as broken links and missing alt tags, giving you an opportunity to correct them. Even better, it provides potential solutions to these issues and how you can improve it for better search results.

SEO Rank Tracker by SEO Moz

Because search engine rankings directly impact your bottom line, you need to make sure you stay on the top of the search results. The SEO Rank Tracker by SEO Moz makes it easy to keep track of your page and keyword rankings in multiple search engines. If you want to know, for instance, where your site ranks for 'best laptop', just type it into the search box. No more manual hunting for a URL buried on page 20 of search engine results pages.

There are many more amazing SEO tools out there that scale down your efforts and increase your productivity. Sound off below your favorite ones!

This post is a guest post by "Sujatha who is an engineer by profession and loves to write about technology, gadgets and the world wide web."

Bing / Google / SEO - 02/12/2013

Drawing Professional and Friendship Boundaries At Work

Author : Bharati Ahuja

The Professional/client relationship is defined by boundaries. These boundaries are the limits that allow for a justified connection between you and your client and are always based on the deliverables and the commitments made at the time of the contract. The focus on these boundaries becomes more important when the contract is a long term contract and the interaction with the client is on a daily basis.

When you have to communicate and interact with a client on a daily basis and have developed a great rapport with the client then there is a great possibility of friendliness creeping into the way you deal with each other.

Having a friendly rapport with the client is not bad but when this friendliness makes each one of you take each other for granted then there arises a situation where the professional relations blur. In a professional relationship, you can be friendly with your client, but not your client's friend. This may result in adversely affecting the quality of the services that need to be provided to the client.

As a professional, you must draw a very clear demarcation about the power that you have.

This requires you to:

· Recognize that the power of a professional relation exists

· Understand the elements of that power

· Accept that these elements create an imbalance within your professional/client relationship, and then

· Use your power appropriately within the professional/client relationship to maintain or increase the efficiency of your work and deliver quality services

This clarity of the demarcation will also make the client appreciate the work done by you. Danny Brown in one of his articles has mentioned that:

We all want to be friends. We all want to have the most amazing relationships. And, often, that can be the case (or a close resemblance to it).But we also want to be successful – for our clients, our customers, ourselves and our families who depend on us to keep a roof over their head. If we confuse friendship and relationships with friendliness and professional relationships in that order, we run the danger of losing sight of crucial decisions that need to be made.

The main catch here is that in the process of creating clear professional boundaries does not mean that we need to be high handed or totally curt and unfriendly but we need to be clear about the limits which are set for maximum mutual benefit.

The Professional Boundaries:

· In a professional relationship, you can be friendly with your client, but not your client's friend.

· Every deal or action should have a mutually benefit you and the client as it is a business relation

· Don’t talk about one client in front of another.

· Always have a written contract as this protects both the parties and can be very useful whenever there is a dispute or disagreement.

· Don’t play favorites.

· Don’t’ discuss personal issues or reveal personal information to the client.

· When a client crosses boundaries , it should be immediately brought to notice so that it is not repeated.

Professional boundaries define effective and appropriate interaction between professionals and the public they serve. Boundaries exist to protect both the professional and the client. We usually enter the danger zone when a friend becomes a client or a client becomes a friend.While we look out for our friends unreservedly, often we can’t offer the same support to our clients, vendors, customers. If you know where the cut-off point is then you know where the help can begin and end.

It is solely your individual professional responsibility to maintain the boundaries. when faced with an issue that is causing the blur, work out the options and develop and implement an action plan. And finally, don’t panic—you are human. Therefore, the heart of ethical practice is taking responsibility for your actions or seek the advice or consultation needed to restore the boundary appropriately, and, ultimately, continuing to learn and grow professionally as a result.

Others - 02/10/2013

Content Marketing Is A Great SEO Strategy But It Is Not The New SEO

Author : Bharati Ahuja

The regular series of Panda updates have sent across the message to all SEOs that if you neglect the quality aspect of content then Google is going to neglect your site and deprive you of the search presence that you are trying to gain by optimizing your site for search engines.

But, this has put forward a misconception that if you focus on content the rest will be taken care of. When Google introduced the PageRank and gave importance to links the whole focus was shifted to getting links and gave rise to the link spam and a bad reputation for the SEO industry. Similarly now people think that if we regularly go on adding content the SEO is taken care of. This can result into a content spam which again will need some update stronger than a Panda update.

Link building was never SEO and neither content creation and its sharing should be considered as SEO. Content has been king since the first page was published on the web. It is 2012 that Google’s algorithms were capable of identifying quality content to a great extent and hence penalized low quality and thin content. Your website or blog is a container and the container is safeguarded or valued because of the content inside it.

SEO and content marketing are two different industries. Your SEO may or may not create content for you and at the same time your content creator or writer may or may not optimize your site. No doubt that every piece of quality content gives a boost to your search presence provided your site has been optimized wisely for the search engines and the search engines can easily index and extract the right context of the content to make it prominently visible on the search results for their users.

SEO makes the site capable of being indexed and SEO is that unbalanced force which sets the ball rolling and gives it an initial speed. The push of the regular quality content converts the speed to velocity and acceleration. Yes the right content gives it a direction which converts the scalar quantity of the initial speed to the vector quantity by giving it the right direction.

The content cannot get a direction and go far if it does not have the potential for the initial speed which is determined by the SEO of the site.

The SEO activity can be categorized as follows:

On Page Factors:

Title Tags
Description Tags
Suggestions for landing pages to make them more effective
Work on the site architecture and navigation
Image optimization
Making the maximum benefit from videos on the site
Header Tags
Working on the content to ensure that it falls in the category of quality content

Off Page Factors and Quality Web Presence:

Integrating Social Media
Guiding the in house staff on how to use social media effectively to establish trust and authority
Guidance on how to develop a blog and maintain it
Improve on the quality of existing inbound links to the site by working on the details about the domain authority, Anchor Text and the relevant linked pages from the external site.
Work on cleaning the link profile of non topical links.

Local Search

Add the details to Google Places and Google Maps
Integrate the Google Places account with the Google+ Business Page
Suggest methods by which you can encourage customers to write reviews
Optimize for Local intent keywords for organic search

Other Technical Factors:

Set the canonical issues
Robots.txt
XML Sitemaps
Add Structured Data in the form of Microformats and Microdata wherever applicable on the site
Customize 404 (Page Not Found) Page
Work on Improving the Site Speed
Add Authorship Markup to the blog
Add Twitter Cards and FaceBook open Graph meta tags to the blog
Guide the web developer to implement microformats or schemas for products and reviews.

The content of the site can reap rich dividends only if the above mentioned aspects are taken care of. Content Marketing or content creation and sharing is not the new SEO but undoubtedly it is an essential strategy to future proof your search engine presence.

All content creators may not be good SEOs and all SEOs may not be good content creators. These are two separate industries supplementing each other qualitatively.

If we value our industry and want to establish the true identity of the SEO industry, I think we should not propagate content marketing as the new SEO just like in the past some SEOs propagated Link Building to be SEO and brought a bad name for the industry. A Content creator needs to have knowledge about the concerned industry for which you want to create content but a SEO needs to have knowledge about the search engines , their algorithms , updates, webmaster tools, analytics,etc.

If your site is not optimized for search engines then it is like a body at rest in the invisible web. When you optimize the site it becomes capable of getting the search presence and is displaced from the invisible web to the search engine index and gathers speed. The regular quality content and sharing give it a direction and it gathers velocity and further acceleration to reach the targeted destination.

SEO - 01/23/2013

If Content Is King Then Context Is Queen And The Trust Factor Is The Royal Crown

Author : Bharati Ahuja

‘Content Is King’ is a clichéd line which I think the entire universe must have heard by now . The recent Panda and Penguin updates by Google have made everyone work out a content strategy for 2013 if they are seriously interested to have a valuable search presence.

But by just adding content to your blog if you think your job is done then be assured that all the resources allocated to add that content will not reap any dividends if you are not focusing on certain factors.

In 2012 we saw Google trying to leave no stone unturned for removing the spam , malicious links which degraded their PageRank factor and tried their very best to eradicate or rather push the thin and irrelevant content to the invisible web.

But in 2012 Google started giving more importance to social media signals, consolidated data from Google+ accounts, authorship markup , schemas and webmaster tools accounts. By doing this Google is trying to assess the credibility, popularity , reputation and reliability of the site.

We have written in detail about the various factors influencing content and thereby the content creator in the following posts:

http://searchenginewatch.com/article/2214849/Googles-Knowledge-Graph-Implications-for-Search-SEO

http://blog.webpro.in/2012/03/how-semantic-web-html5-microformats-and.html

As you can see in the above image of the semantic layers, 'TRUST' is the top most layer. All the other layers contribute in creating the Trust Layer. Trust is the emotional and logical aspect of the users decision to refer and recommend the site and content if he has been getting valuable information from the site.In the long run when the web will be facing the problem of Content Explosion this will be the most important factor determining the overall search presence of any website.

In May 2011 Google discussed More guidance on building high-quality sites

When Google answered the question What counts as a high-quality site? Out of the 23 questions that Google asked, the first and foremost question asked was :

Would you trust the information presented in this article? And all the other related questions determining the quality of the site contributed or correlated to this trust factor.

So the most logical question that follows now is what are the factors influencing the TRUST FACTOR or How does Google determine or rather will be determining the TRUST FACTOR ?

As in the image above the Trust Factor attribute is at the top most layer hence it is influences by the sum influence reflected by each layer below it. It is not like the cherry at the top of a cake having layers of icing but is like the fruit on the top most branch of a tree which has got its nutrition from each and every part of the tree starting from the roots.

Some Of The Factors Influencing The TRUST FACTOR OR Rather The Jewels Which Make Up The Crown Are:

Age of the domain
Quality of the content
Social media signals
Authorship Markup
Security
The context of the content
Usage Metrics (CTR, Bounce Rate, Time On Site, No. of New Visits)
Topical Inbound Links
Webmaster Tools Account verification
SSL Certificate or a secure payment gateway incase of Ecommerce sites
User Privacy Option in user preferences
User reviews on Google Local search, on reputed local directories and user onsite reviews
UGC - User Generated Content by way of comments on blogs
Regular updation of the site as per the latest web standards
Consistent Contact details on site and across the web Address, Phone no, Social Media Accounts linking to and from site to social media account and vice versa
The quality, content and reputation of external links

There is no such thing as a “Trust Rank” as mentioned on some SEO blogs but yes there are certain factors which influence your overall ‘Trust Factor’ and accordingly affect the rankings.
Matt Cutts explains in the following video:

Every piece of content you publish, share or link you get associated with influences your trust factor accordingly. I am not aware of the mathematical formula or the grading system used by Google to evaluate the ‘Trust Factor’ but all the factors mentioned above are collectively responsible in influencing it.

Next time you publish or share content on any web platform, place the quality and the context of the content in mind rather than the quantity so that every footprint you make on the web adds up to your web karma and thereby influence the ‘Trust Factor’ to future proof the search presence.

The Trust Factor can make the site an "Authority Site".

If ‘Content Is King’ then it needs a crown as monarchy is incomplete without the royal crown and the TRUST FACTOR is that royal crown.

SEO - 01/15/2013

How To Get More Comments On Your Blog Posts

Guest Post By:

Kevin Phelps is an SEO consultant and the founder of GuestBlogPoster.com services. In his free time, he enjoys building websites and walking his dogs. In a perfect world, each of your blog posts would have at least 10 Facebook Likes, 20 Tweets, 30 Google +1s, and 50-100 comments. There are so many benefits to having an engaged community on your website, including far-reaching social signals, a natural conversation around topics related to your content, and with the blog comments, a source of superb user-generated content (UCG).

Detail (Photo credit: Wikipedia)

But comments on your blog posts can be sparse, and there could be days that go by where you would hardly see any interaction. Why is that? You’re spending time writing great content, researching and reaching out to others in the community, interacting with others on social media, talking with your friends and coworkers about your blog, and on and on. Why aren’t your posts getting any comments? Before I jump into some actionable tips for increasing the number of comments on your blog posts, I’d like to spend a few minutes discussing why comments are important in the first place.

Fresh, user-generated content User generated content is an integral part of a healthy website. Imagine you’re driving down a highway, and you stop to fill up for gas and grab a bite to eat at the service station. You sit down at the table, and you can’t help but notice swarms of people coming in, buying a package of gum, and then leaving in a cloud of dust. Where’s the conversation? Why are people in such a rush? Don’t they want to hang out here? Google uses a lot of factors when determining how to rank a page, but one of the things that is important to remember is user-generated content can add natural keyword variations that you couldn’t add naturally on your own. Without blog comments, your page may rank just fine, but it could rank better with a natural influx of comments, much like my gas station metaphor. If people noticed others sitting down and having a conversation, they might be inclined to do the same. User-generated content can also affect your freshness score. In a 2011 post on SEOmoz, Cyrus Shephard mentions the fact that the amount of change on your page can play a role in its freshness score. Obviously there are other factors at play, but a living, breathing document (a page with new comments coming in) could rank higher than if it didn’t have any comments at all.

How to increase your blog post’s comments OK, now on to the nitty-gritty. There are some things you can change right now that could increase the level of engagement on your blog posts, including:

1. Placement of the comments widget Place the comments box as close to the end of your content as possible, so users won’t become lost in a sea of calls-to-action such as related posts, ad blocks, social buttons or other distractions. 2. Participate in the conversation Let’s say you’ve come across a new blog post that you really enjoyed reading, and decided to leave a comment. Weeks go by, but there’s still no response from the author. Bad form! At the very least, that author should have thanked you for reading! You can keep the momentum going with your post long after you write it by asking questions, sparking conversation and responding to comments.

3. Make it easy to comment How many hoops are you making your readers jump through to leave a comment? Sure, you want to combat spam (who doesn’t), but college-level algebra CAPTCHAs should not be mandatory, and registering for an account in order to leave a comment will only turn people off. There are a host of great WordPress comments plugins that are easy to use right “out of the box”.What are your tips for increasing the number of comments on your blog posts?Leave a comment!

Bing / Content marketing. / Google / SEO - 01/09/2013

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