Bharati Ahuja

Points To Ponder On For SEO 2013

The 24x7x365 moments of 2012 have flown by leaving evolutionary and historical footprints on the web for the SEO world. Its that time of the year again when on a cold wintery day its time to sit and look back and reflect ahead with the light of good and bad experiences of the past year.

After the Panda and Penguin updates by Google for penalizing spammy links and thin content the optimization took an about turn for SEOs who focused their SEO efforts and strategies on links and low quality content as they got warnings from Google via friendly emails. In response to these emails they had to go on an undoing spree and remove and disown the links created just in the name of SEO. Google also created a Disvow tool to make them confess the unethical work done by them.

I know the above words allude to spirituality and ethics but are very much correlated to SEO as these black hat activities and misconceptions led the SEO industry to a juncture where the SEOs themselves wanted to call their services by some other name and give a fresh start and meaning to their work.

But, just by addressing it by any other term does not solve the problem. We as SEOs need to spread the true meaning and scope of SEO widely rather than campaign and write posts for its rechristening.

Its not only the search engines which have upgraded their algorithms and made them smarter but the searchers and website owners too are more aware of the search scenario and have become smarter. In early 2000 when a website owner wanted to optimize his site he just thought about rankings but today when people discuss SEO projects they focus on immediate goals to be achieved to have quality search presence and these goals vary from industry to industry.

Search is not only limited to the search engines it has got integrated to the various other inbound signals like social media, blogging, comments and discussions, videos, etc. hence an SEO has to integrate the overall web presence on all these platforms and shape up an online identity for the client’s business and this is possible only with due cooperation and help extended by the client. Today each and every aspect of the business is contributing to the search presence or cutting it down depending on what footprints they are leaving on the web for their business.

Overall Aspects to Focus On for SEO 2013

1. On Page optimization as per the W3C standards

2. Have a web presence on various platforms

3. Update blog regularly

4. Co relate web presence with fresh content by blogging, commenting, discussing, sharing links on social media from your own site and blog plus from other authority sites of your industry.

5. Have YouTube video channel and share videos and embed them on site or blog.

6. Google+ as of now may not be the most widely used social media platform but it as major Google products in some way or the other converge on Google+ your Google+ account has the potential of becoming your passport to your online identity hence ignoring this platform or not having a presence on Google+ is like applying for a VISA without a passport .

7. Submit XML sitemaps for site, blog and video XML sitemaps for videos embedded on site or blog.

8. Apply for Twitter Cards and integrate them with your blog once the application is approved by Twitter.

9. Integrate FB Open Graph on blogs.

10. Integrate Authorship Markup on the blog to co relate your content with your online persona which can lead you to be a thought leader of your industry which in the long run can add to the trust factor.

11. Focus on ‘Less Is More’ instead of having 5 posts a week publish 2 posts per week but of relevant in depth information in all forms i.e text, video, infographics, podcast,etc. It’s the quality that counts not the quantity.

12. If you cannot create content regularly then curate content.

13. Use Schemas for addresses, events, people, recipes, books, ebooks,video, etc.

14. Focus on building a community and retaining their trust as your community can play a major role in helping your content go viral.

15. As in real life you are known by the friends you keep , in the online world you are known by the people that follow you and the people that you follow.

16. In the real world you are what your thoughts are and in the online world you are what you publish and share.

17. The above points help you earn links. Let the inbound links get built as a result of quality web presence rather than running after them.

18. All the above points have a direct impact on the off page optimization giving a boost to the search presence .

19. Focus on the technical SEO by working on XML sitemaps, by monitoring Google WMT , canonicalization issues, HTTP headers, rich snippets in search results which are achieved by using schemas and microformats , customized error pages, robots.txt, improving the site speed, etc.

20. Local search is as important as global search hence cannot be ignored.

21. Follow the path of hard work to develop this overall presence gradually rather than following the short cut of buying fake likes , followers and +1s . The short cuts followed today will become a penalty in future once Google upgrades its algorithm for detecting it like the Penguin Update for spammy links which made all the link builders undertake the task of undoing those same links which they ran after once.

22. Go mobile and check the accessibility of your site on hand held devices else develop Mobile Apps. For widely used services of the site.

23. Help Google to give quality search results to the users and Google will help you in return by giving you the search presence you deserve.

24. Focus on the metrics that matter in Google Analytics according to what goals and priorities you have set for yourself to improve search presence.

25. Do not put all your eggs in one basket. Have a Bing WMT account too and monitor the search presence on Bing too.

The SEO industry is at that point of the graph where its going to scale new heights and emerge as more meaningful and essential for website owners and search engines as well. Content and quality have been king since the first web page was published but it in 2012 that Google has been successful in penalizing the low quality content and help clear the content and the linked clutter on the web with its algorithmic updates.

2012 has witnessed the most evolutionary phase of the SEO industry and I think this is the most positive phase too. As these quality algorithmic updates by Google are making the SEOs and website owners think and work on the quality aspects of the website.

Wishing Everyone a Great And A Successful 2013 !

Bing / Google / SEO - 12/31/2012

Google Introduces Data Highlighter To Webmaster Tools For Event Data

Google has been lately giving a lot of importance to rich snippets in search results. Data Highlighter is a point-and-click tool that can be used by anyone authorized for your site in Google Webmaster Tools. No changes to HTML code are required.

Instead, you just use your mouse to highlight and "tag" each key piece of data on a typical event page of your website.

To get started with Data Highlighter, visit Webmaster Tools, select your site, click the "Optimization" link in the left sidebar, and click "Data Highlighter".

As of now it's available in English only and for structured data about events, such as concerts, sporting events, exhibitions, shows, and festivals.

Source: http://googlewebmastercentral.blogspot.in/2012/12/introducing-data-highlighter-for-event.html

Google / SEO - 12/13/2012

The Google+ VP Bradley Horowitz Says: “Google+ is not like the social networks of the past”

In one of his recent interviews, the Google+ VP Bradley Horowitz mentioned that if FaceBook had 1 billion users then Google+ too had 1 billion users or more if the users of all Google products were put together. According to him unlike FaceBook, Google Plus is not only a social media platform but an attempt by Google to weave all the Google products together to offer more value to users and brands.

Google plus is the foundation layer and not a parallel product which exists individually. It is the identity and relationships system for Google which is woven in all the Google products. As per their statistics 400 million users have signed up for Google Plus but 100 million of them are active as per their strictest definition of an “ Active Google+ User” and the numbers are growing on a regular basis.

The Google+ VP Bradley Horowitz also mentioned that Google+ is not like the social networks of the past. It had a completely different edge and was following a different path. It was clearly indicated by him that they considered FaceBook was a social network of the past. He further added that they want Google+ to work the way the real world works and the advertisements and Sponsored links on social networks is annoying the users and they want to add the commercial aspect to Google+ but in a very holistic way. All the examples given by him clearly indicated that Google+ signals enhanced and added value to search Ads. by offering recommendations from users in your circle.

Hence, the search and social are supplementing each other rather than having independent individual existence for Google. He also added that in 5 – 10 years from now Google is aiming Google+ to be a platform for uncluttered meaningful communication where context is also in the picture along with the connections.

As a SEO I get the message clear and loud that Google+ signals will get more and more integrated in search results and if brands adopt and adapt to Google+ as soon as possible then they are going to grow alongside with the growth of Google+ as they have an opportunity to create footprints on social and get topically correlated ASAP. As mentioned above all the Google products are being woven into Google+ and Google+ as a social media platform converges to diverge and diverges to converge.

SEO - 12/02/2012

The Evolving Face Of SEO - 14 SEO Facts For 2013

Author : Bharati Ahuja

Google turned 14 in 2012 and like any teenager it is still trying to acquire skills to face the world with more confidence and put its best foot forward. Obviously SEO – Search Engine Optimization has a direct correlation with search engines but as the search engines become more capable and as the search algorithms evolve and become more sophisticated many in the SEO world are even contemplating to rechristen SEO with some other name.

But does calling SEO by some other term change the true meaning of SEO? As a matter of fact has the SEO process and procedures changed or as they say is actually SEO dead?

The answer is NO, NO and an emphatic NO.

As black hat SEOs first focused on keyword stuffing and then went on link building sprees now after the Panda and Penguin updates this confused lot is talking about content development and undoing all the link building they have done in the past.

Survival of the fittest (Photo credit: onkel_wart (thomas lieser))

But some of the SEO Evolution facts are:

1. SEO is not dead but has gained more life for people who understand the genuine meaning of optimization for search engines.

2. SEO has come under more scrutiny as the search engines are more capable now to detect spam and have upgraded their algorithms to penalize spammy techniques.

3. As websites moved from static websites to dynamic websites increasing the potential for regular additional content the search engines too first worked on indexing such content but this year the focus has been on penalizing thin and poor quality content to give more quality results to the users.

4. Websites penalized are the ones with poor quality non topical, spammy links and thin content.

5. Websites which catered to technical aspects of SEO and do not have low quality links and thin content were not affected by the updates.(That’s what my experience says) Its like if you have a good track record it adds up to your goodwill.

6. With social and search integrations and upgraded algorithms one needs to do more that just on-page optimization and technical SEO. One needs to focus on UGC (User generated Content) and offer a regular flow of content in the form of blog posts , videos, infographics , images, podcasts, etc. to be able to generate the UGC and share it on various social media platforms to generate the much needed social signals.

7. Panda or no Panda content has been king since the first web page was published on the web. It is Google who has become capable in picking quality content in 2012

8. The on-page and technical SEO still remain the same but as the search engines have evolved and are better equipped with advanced algorithms the completion for high rankings has increased and Darwin’s theory of “The Survival Of The Fittest” is largely applicable today on the web.

9. Where there is content there is a creator hence Google came up with the Authorship Tag and the Knowledge Graph – The next big step to qualify content and the creator.

10. If content creation is a necessity then content curation is the answer if coming up with regular content is a problem.

11. SEO is just one aspect of the whole online presence. As Scott Gardner of Bank of America had mentioned in a related discussion on SEO 2013 : Search is multifaceted. Don’t forsake any part of the pie. Make sure you don’t lose the market share you’ve gained in other areas. You need a balance.

12. When we optimize the site the focus is on factors which will retain a long term search presence and thereby generate targeted traffic .

13. Rankings are important but when we speak of SEO we work on the quality factors of the website and then earn the rankings to get targeted traffic but incase of PPC we pay for the rankings and buy the targeted traffic.

14. It is the prime duty of every SEO to educate the client about the true meaning of SEO and make them set realistic SEO expectations.

Bing / Google / SEO - 11/20/2012

Fake Fans,Followers,Likes ,Reviews, etc. – The Social Media Spam And Its Impact On Search & Ecommerce

Author : Bharati Ahuja

Google has been fighting spam right from the time it started indexing the web but as the anti-spam methods and tactics become rigid the spammers too come up with more sophisticated methods making the anti-spam teams restart from square one. This reminds me of the snakes and ladders game that we played in childhood where the player reaches almost the finish of the game but has to go back all the way because he comes across a snake just one square before the finish box.

Google lately has been doing well in combating diverse methods of spam by the Panda and the Penguin updates but as the search engines to come up with better quality results have integrated social and search , the impact of fake fans, likes, reviews, followers, etc is bound to be felt by the search engines too .

This kind of social media spam is bound to effect the quality of search results for sure.The social media and search budgets are showing an increasing trend according to SEMPO 2012 Survey but at the same time the measurement and ROI of SEO and Social Media are still a very big challenge .

Gartner Says By 2014, 10-15 Percent of Social Media Reviews to Be Fake, Paid for By Companies

I think this kind of pressure on social media companies adds the fuel to the social media spam fire in the form of fake fans, likes, reviews, followers etc. The PageRank technology made the black hat SEOs go on a link building spree in the form of paid links and other black hat methods of building low quality links and in the bargain defeated the very purpose of the PageRank introduced by Google. If this social media spam increases the very purpose of social and search integration is going to be defeated as the users will get distorted opinions in the search results adversely affecting the trust of the online buyers and in the long run have a negative impact on the growth of the ecommerce industry.

Google now not only combats spam from the search perspective but also keeps a check on the social media signals which are being incorporated to display search results. Google gives priority to the social media signals from Google+ and with the Authorship markup, +1s , rich snippets, meta data, etc. it tries to verify the signals trying to beat this social media spam as much as possible.

We also as social media and website owners can help in reducing the spam at this very stage when it is still at the initial stage and not let it become rampant like the spammy links on the web which the spammy link builders built just to have a high PageRank and Google had to devalue its importance and also have a Penguin Update.

Social media is not only Facebook, Twitter, YouTube and Google+ but also blogs which generate UGC in the form of comments and reviews.

How can we as website owners and social media participants try to reduce the spam from mushrooming on the web?

We sure can try by the following some Dos and Donts:

1. Always moderate comments and add the comment only if it adds to the discussion.

2. Always give genuine reviews only when one is logged in to their Google account or a reputed social media account

3. Keep blocking spammy followers on Twitter else they will add up to the fake followers in your account which may negatively impact your account.

4. If we keep blocking these spambots then they get deleted by the social media sites else we are giving them a platform to exist.

5. Connect with people whom you think contribute to your knowledge or may benefit from your knowledge .

6. If you have a blog then add the Authorship Markup so that Google can verify the identity of the authors.

7. Have a company social media account to engage with existing customers and potential customers to clear their doubts so that they get genuine first hand information . This will surely help in restoring the trust in ecommerce.

All the fake social media fans, followers, likes, +1s, reviews and other forms of UGC might show a rosy picture to the brands in a myopic way but in the long run it will become the main reason for the decreased online sales as this will be the major reason for which the online buyer will lose trust and not feel confident to buy online.

Social Media - 09/18/2012

SEO Objectives, Budgets, Metrics, Challenges and SEO Fee Structure In 2012 As Per The SEMPO Survey 2012

Author : Bharati Ahuja

The State of Search Marketing Report is based on an online survey of nearly 900 client-side (advertisers) and agency respondents. The survey was live between March 12th and May 15th 2012. A total of 883respondents from 36 countries took part in the survey, with US-based respondents accounting for 64% of the total. The sample included 272 advertisers and 611 supply-side respondents (mainly agencies) carrying out search marketing and social media activity on behalf of clients.

Following is a brief synopsis of the survey regarding the SEO trends for 2012 :

Objectives For SEO 2012

To generate leads and drive traffic to the website is the major SEO objective for companies investing in SEO. But the objective of driving traffic to website has gone down by 8% in 2012 since last year.

The other main SEO objective is to sell products, services or content online which is the prime objective for companies investing in paid search according to the survey.

As the focus on driving traffic decreases the focus on increasing brand awareness and enhancing reputation has gone up by 6% since 2011. I think this indicates that companies investing in SEO are focusing more on quality SEO metrics and activities.

Metrics To Measure For SEO In 2012:

From the above metrics being focused on, by the companies the SEO trend will take a true turn for quality when the quality of the sales/leads will be more important that the quantity. As good SEO should drive targeted traffic not just volumes of traffic.

Secondly, it is not only about keyword rankings but about ranking for global keywords and global terms and terminology for the products and services offered by the companies. So its more about getting the site rank for correlated terms which can be achieved only by having substantial quality content and an engaging social media presence. This global keyword search presence should be a more important metric than traffic volume as the traffic volume and brand perception will follow if this has been achieved.

Though from the above objectives we can see that the companies are more open to quality SEO activities, a lot still needs to be done to educate the clients to focus on quality metrics so that the objectives can be achieved.

Budget For SEO In 2012

Though the companies having a budget of $1 to $25000 has gone down by 7% in 2012 as compared to last year , the companies allocating a budget of $25000 to $75000 has gone up by 9% in 2012. There is a 4% increase in the no. of companies allocating a budget of more than $3 million too. This again is a positive trend that companies are willing to allocate higher budgets for SEO.

This will pave the way for quality SEO activities as good content and good social media presence both are highly priced.

SEO – Inhouse v/s Hiring An SEO Specialist or Agency

Glad to see that there are more companies willing to hire SEO specialists rather than SEO agencies. This again proves that SEO is a specialized service which needs to be implemented by individuals or small close knit and like minded teams for better results.

Challenges For Managing SEO In 2012:

Measuring the ROI from SEO seems to be still at the helm for the challenges faced for managing SEO. This problem will be automatically solved when the metrics to measure SEO is decided upon by the company. This will be a continuing trend though, because the total ROI from SEO can never be measured as the ROI from SEO is an ongoing thing. This is because the brand and reputation created by SEO makes the company accrue returns in future. Many times the targeted traffic which visits the site as a result of SEO services may not take any immediate decision for buying or contacting the company but may delay the decision for various reasons.
Typical Fee Structure For SEO

40% of the companies pay a flat fee to their SEO specialists or agencies. This is again a very positive trend and I am glad to see this because we have been having this SEO flat fee structure for our annual SEO projects since 2005.

Overall SEO seems to be on the main agenda of the companies. This again proves that SEO is evolving and not dying.

The full SEMPO report is available to SEMPO members which can be downloaded from SEM Research page.

Bing / Google / News / SEO - 09/13/2012

Google Adds “Associate” Feature To Google Webmaster Tools For YouTube Integration

Google products integration seems to be getting stronger day by day. Google has added the “Associate” feature to Google Webmaster Tools for organizations having multiple presences on the web. This feature allows webmasters to add "associates" -- trusted users who can act on behalf of your site in other Google products. Unlike site owners and users, associates can't view site data or take any site actions in Webmaster Tools, but they are authorized to perform specific tasks in other products.

Google Webmaster Tools logo (Photo credit: Kinologik)

Image representing YouTube as depicted in Crun...

Image via CrunchBase

For example, Webmaster Tools lives atwww.google.com/webmasters, but it also has a Twitter account and a YouTube channel. It's important that visitors to these other properties have confidence that they are actually associated with the Webmaster Tools site. To add or change associates In Webmaster Tools: 1. On the Webmaster Tools home page, click the site you want. 2. Under Configuration, click Associates. 3. Click Add a new associate. 4. In the text box, type the email address of the person you want to add. 5. Select the type of association you want. Settings In YouTube Account: It’s also possible for users to request association from a site’s webmaster. 1. Log in to your YouTube partner account. 2. Click on the user menu and choose Settings > Associated Website. 3. Fill in the page you would like to associate your channel with. 4. Click Add. If you’re a verified owner of the site, you’re done. But if someone else in your organization manages the website, the association will be marked Pending. The owner receives a notification with an option to approve or deny the request. 5. After approval is granted, navigate back to this page and click Refresh to complete the Google explained on its official blog that - for example, Webmaster Tools lives at www.google.com/webmasters, but it also has a Twitter account and a YouTube channel. It's important that visitors to these other properties have confidence that they are actually associated with the Webmaster Tools site. Currently , there is only the YouTube option available for this feature. It will not be surprising if gradually other Google products also get added to it. I presume (Just guessing) Google+ to be the immediate next product to be integrated soon.

Google / SEO - 08/01/2012

The Website Owner And The SEO Company – The Mutually Beneficial Association

Author : Bharati Ahuja

All this hoopla about Google sending notifications to web masters about unnatural links and warnings about removing them from their link profile is just like a teenager being caught with wrong friends and is warned by his parents to stop hanging out with them else he would be grounded and all allowances and perks shall be withdrawn.

Last Year the crux of my YouMoz post - “tation-of-the-seo-industry-12060" target="_blank">The Question About The Reputation Of The SEO Industry” was :

The reputation of the SEO industry is getting tarnished because of two main reasons:

.False promises by people who want to make a fast buck by calling them SEOs
·Very high expectations of website owners

If you see both are inter-connected if SEOs give realistic perspective about the whole SEO process then the expectations of the website owners would also be realistic. On the other hand if the website owners do not have false notions about the SEO results and they do not put pressure for quick results then the scene would be much different.

The article http://www.seobook.com/curious-case-small-business-and-seo also clearly points out how the business owner, the SEO Company, Google and the SEO community is directly and indirectly responsible for tarnishing the much needed SEO service by all businesses.

I totally agree that people falling under these 4 categories are sometimes jointly and sometimes individually guilty and responsible for such a situation of ultimate penalty to arise.

Many times due to lack of knowledge and at times due to impatience and greed the business owners join hands with SEOs who guarantee them 1000s of links and show them a quick short cut method for page 1 rankings.

We have been advocating natural links and vouching for on page SEO with a focus on content since we started working on SEO services in early 2000. I remember losing out on many SEO projects due to our non-compliance to offer them link building via mass submissions .

We have even got many "Thumbs Down" on our comments and views for our opinion on links for example http://www.seomoz.org/blog/dont-ask-sites-for-links-find-people-and-connect#jtc142513 but have never deterred from that view point despite all the discouragement.

When we told business owners about our natural link building methods, Google WMT , Google Analytics and focus on content strategies we were not taken seriously and they thought that the other SEO companies who went on a link building spree were the ones who worked hard .

But today when we see them coming back to us asking us to help them undo those links , we can sense the repentance and the lesson learnt in their discussions.

This is not a matter of unnatural links only this is infact a matter of attitude towards your work and a simple law of life that there is no short cut to success and no substitute for hard work.

This same situation will reflect in case of social media signals and stuffed content in future.

Fraudulent webmasters in the past have been involved in Keyword stuffing earlier then went ahead with the link spam methods and now I am sure people having that temperament and attitude will go ahead with the social media scams and content stuffing until Google gets more equipped with detecting it and starts penalizing sites for it.

The business owners have to be savvy in adopting the right approach and not go for quick results. They also have to accept that SEO is a continuous process which keeps on increasing the potential and probability of improving the search presence of the site on an ongoing basis. This onus of making the website owners develop the right approach is to a great extent on the SEO company.

If your SEO company is working on the following aspects and offers you reports regarding them then it is going on the right track.

Increased targeted traffic
Increase in the keywords with which actual searches take place (increase In The Search Queries)
Increased no. of impressions
Stable rankings
Increased visibility in more no. of Google geographic domains
Rankings and search presence not being drastically and adversely affected by changes in the algorithm
More and more pages becoming landing pages
Increased indexation

And

Constantly upgrading and educating you with the latest updates at Google so that you are aware of the changing search scenario .

All this can be easily monitored via Google WMT and Google analytics.

SEO - 07/22/2012

How To Integrate Twitter Cards With Blogger For Social Meta Data

Author : Bharati Ahuja

With the shift of the web towards the semantic web and the focus being on data connectivity and its co relevant display. The web is giving priority to Rich Snippets, HTML 5, microformats and schemas.

Twitter last month announced Twitter cards that make it possible to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a "card" added to the Tweet that’s visible to all of their followers.

There are 3 card types that can be attached to Tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients:

· summary: The default card, which includes a title, description, thumbnail image, and Twitter account attribution.

· photo: A Tweet sized photo card.

· player: A Tweet sized video/audio/media player card.

The summary card can be used for many kinds of web content, from blog posts and news articles, to products and restaurants.

The card is designed to give the reader a preview of the content before clicking through to your website just like a snippet.

You’ll notice that this card makes use of all of the properties described in the previous section: URL, title, description, and image.

Card Property	Description	Required
twitter:card	Should be set to a value of "summary"	No. If no twitter:card value is set, we will default to a summary card.
twitter:url	Canonical URL of the card content.	Yes
twitter:title	Title should be concise and will be truncated at 70 characters.	Yes
twitter:description	A description that concisely summarizes the content of the page, as appropriate for presentation within a Tweet. Do not re-use the title text as the description, or use this field to describe the general services provided by the website. Description text will be truncated at the word to 200 characters.	Yes
twitter:image	URL to a unique image representing the content of the page. Do not use a generic image such as your website logo, author photo, or other image that spans multiple pages. Images larger than 120x120px will be resized and cropped square based on longest dimension. Images smaller than 60x60px will not be shown.	No

If any required fields are omitted, the card may not be shown in the Tweet. Note that the card displays clear attribution for both the website and content creator. Here's the full HTML for the card above:

<meta name="twitter:card" content="summary">
<meta name="twitter:site" content="@nytimes">
<meta name="twitter:creator" content="@SarahMaslinNir">
<meta name="twitter:url" content="http://www.nytimes.com/2012/02/19/arts/music/amid-police-presence-fans-congregate-for-whitney-houstons-funeral-in-newark.html">
<meta name="twitter:title" content="Parade of Fans for Houston’s Funeral">
<meta name="twitter:description" content="NEWARK - The guest list and parade of limousines with celebrities emerging from them seemed more suited to a red carpet event in Hollywood or New York than than a gritty stretch of Sussex Avenue near the former site of the James M. Baxter Terrace public housing project here.">
<meta name="twitter:image" content="http://graphics8.nytimes.com/images/2012/02/19/us/19whitney-span/19whitney-span-articleLarge.jpg">
After this code is added the expanded tweet will appear as follows on Twitter when that particular link is shared:

This kind of code can be easily added to WordPress for each blogpost .

In order to add this code for each blogpost in Blogger, follow the following instructions:

1. Login to Blogger account.

2. Navigate to Design > Edit HTML

3. Click on Download Full Template for your security purpose.

4. Check the Expand Widget Templates box then..

5. Add the relevant code in the <head> section of your Blogger template. Enter the following code in the head section i.e above</head>

6. Click on the Save Template button

7. To check your description you can use the view source in your browser once you have navigated to the post page

This is an example code for 2 blogposts on my blog:

1) http://blog.webpro.in/2012/03/how-semantic-web-html5-microformats-and.html

2) http://blog.webpro.in/2012/06/empower-your-website-to-claim-your.html

<b:if cond='data:blog.url == "http://blog.webpro.in/2012/06/empower-your-website-to-claim-your.html"'>

<meta name='twitter:card' value='summary'/>

<meta name='twitter:site' value='@webprotech'/>

<meta name='twitter:creator' value='@webprotech'/>

<meta name='twitter:url' value='http://blog.webpro.in/2012/06/empower-your-website-to-claim-your.html'/>

<meta name='twitter:title' value='Empower Your Website To Claim Your Search Engine Presence'/>

<meta name='twitter:description' value=' SEO though a branch of online marketing has its own purpose and identity which is beyond marketing – inbound or outbound. All about the SEO Cocktail '/>

<meta name='twitter:image' value='http://3.bp.blogspot.com/-POb-AA9g7VQ/T9nZS79Z96I/AAAAAAAABcE/2QYKTrePsvo/s1600/cocktail.gif'/>

</b:if>

<b:if cond='data:blog.url == "http://blog.webpro.in/2012/03/how-semantic-web-html5-microformats-and.html"'>

<meta name='twitter:card' value='summary'/>

<meta name='twitter:site' value='@webprotech'/>

<meta name='twitter:creator' value='@webprotech'/>

<meta name='twitter:url' value='http://blog.webpro.in/2012/03/how-semantic-web-html5-microformats-and.html'/>

<meta name='twitter:title' value='How The Semantic Web, HTML5, Microformats And SEO Are Inter-Linked'/>

<meta name='twitter:description' value=' HTML5 and microformats helping the representation of content as data for the semantic web '/>

<meta name='twitter:image' value='http://commons.wikimedia.org/wiki/File:W3c-semantic-web-layers.svg'/>

</b:if>

Twitter is in the process of bringing this new content preview experience to users on Twitter. To participate in the program, you should apply to participate. As Twitter rolls out this new feature to users and publishers, they are looking for sites with great content and those that drive active discussion and activity on Twitter.

SEO / Social Media - 07/17/2012

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