With Google Webmaster Tools Becoming more efficient and Elaborate And Bing Coming With An Improvised Version Of Bing Web Master Tools Do SEOs Need Third Party Tools?

Search Engine optimization requires a constant tracking and monitoring of the websites on the web. For getting the required data and metrics SEOs need tools which can render accurate and correct data related to crawling, indexing, traffic and SERP (Search Engine Ranking Position) of your website.

As only on the basis of this data, the future plan of action can be chalked out for the SEO process. A few years back when the tools offered by the search engines were not that sophisticated, I am sure all SEOs have searched for the SEO tools on the net and tried nearly each and every tool available.But, Google Web Master Tools now offer a wide range of data. Moreover, with Google caffeine the speed of indexing also has become faster and fresher.

Following suit is Bing which is going to unveil the new more sophisticated and updated version of its websmaster tools in October 2010.

I am sure if Bing has to compete with Google in the field of search then the goodies awaiting the SEOs in its forthcoming tools is going to surely be worth waiting for instead of jumping on a hasty decision of buying third party tools.

All the data and reports available from any of the support software used by SEOs is never 100% accurate and is always has to be cross checked on the search engines actually before confirming it and sending it to the client.

Hence, I think relying on the Google web master tools, Bing web master tools and Yahoo Site Explorer ( this may get discontinued once the Yahoo results start getting powered by Bing) is the most sensible decision an SEO can take.

Moreover, you never know when which search engine may block the third party tools from their server as has been the case in the past .

Last but not the least getting too much involved in the data and metrics sometimes diverts you from the core objective.

As someone has rightly said – Too much of analysis can cause paralysis. Focus on the future course of action by whatever reports and data you get from the tools mentioned above. Take the SEO process and the website presence ahead instead of just getting stuck up with metrics.

Read For More Information:
http://www.bing.com/toolbox/blogs/webmaster/archive/2010/06/28/bing-crawler-bingbot-on-the-horizon.aspx
http://www.google.com/webmasters/

Though this post is not related only the to the analytics tool but seems quite relevant to me to share it here . This is what Avinash Kaushik – The Google Analytics Expert has to say about data.


SEO - 07/04/2010

Is There A Sudden Increase in the inbound Links To Your Site In Google Webmaster Tool ?

If yes do not panic or think it is some kind of a spam attack to your site or a bug on the webmaster tools. It is not even your SEO or client having a secret spammy link building strategy but this is as a result of Google Caffeine working efficiently to index more and more data per website.

Due to Google caffeine going live from all Google datacenters, indexing is much faster, fresher and it collects more data for every website.

So, atlast you get a clear picture of how widespread your website is as the link:domainname.com parameter in Google never gave the right information of no of websites linking to your site.

Caffeine has indeed made the website data lively !

 

SEO - 07/02/2010

Are Your Twitter Account Tweets A Trash Or A Treasure

I just came across an article the other day on http://mashable.com/2010/04/14/twitter-library-of-congress/ saying  that  - 

As a federal cultural institution, the Library of Congress exists for research purposes, preserving every form of written word imaginable — and now that includes our tweets.The institution deems tweets important and hopes to use the archives “to learn about ourselves and the world around us.” .... Biz Stone writes that after a six-month delay, “Tweets will be used for internal library use, for non-commercial research, public display by the library itself, and preservation.”

The news is quite significant and reinforces the importance of the information we share in 140 characters or less. In many ways history can be relived through tweets, and now the Library of Congress can ensure that not a single character is lost in the sea of real-time information. 

This surely makes us think that all who are experimenting with this social media platform for creating a brand awareness for their company or trying to launch new products or using this purely as a marketing platform for online sales or simply building relationships are actually creating a tweet library and adding to a digital form of source of information which will help in the research of online human social behaviour.

How this will be done and what will be revealed about social behaviour patterns only time will tell but surely every word we are adding to our tweets is surely telling someting about ourselves and the corporate companies we represent on twitter.

Hence, Think before you tweet should be the mantra while expressing on  this social media platform as

' For The Unspoken Word - You Are the Master - But The spoken Word is The Master Of Thine'

Make sure one day all the tweets tweeted by your twitter account  become a treasure rather than trash.

Social Media - 06/24/2010

The Search (SEO) And Social Media Integration –Will The SERPs Be Influenced By The Social Graph

The latest buzz in the SEO world is about the integration of SEO and social media. We all know that Search Engine Optimization is a must for every website. No website can rank high for the targeted keywords on the search engines unless it is optimized according to the norms of the search engines.

As the main purpose of any website is to have conversions , conversions are possible only if there are visitors to the site and these visitors 80% of the time find your site through search engines. So, SEO is important and the lifeline of web marketing.

Now, the fact is that the social media sites like www.facebook.com, www.twitter.com , etc. have started having a lot of traffic as these social media sites appeal to the intellect by having business and social objectives with a micro blogging conversational platform. So, people find answers to certain queries by sharing links as well as get an opportunity to voice their opinion.

If the web traffic is found on these social media sites then it is simple marketing logic that you need to display the message about your products and services where you will get the targeted audience. If your targeted audience is on Facebook and Twitter then your company surely needs a presence there.

Once your company decides to allocate valuable time on facebook and twitter then it is very important to work out a strategy for putting forward the right impression about your company and create a valuable online reputation.

But, before that let us understand how has the search and social media started integrating with each other and how they supplement each other.

Google and Bing both have real time search results and organic search results. Organic search results have the list of sites which have been optimized for the targeted keywords. But, the real time search results are displayed from the latest posts and tweets from the social media sites as real time search is all about fresh and latest content on a certain topic, happening or event.

The netizens are always info hungry and want more and more latest content on the web. So, as the law of economics goes if the demand increases the supply also increases. All the search engines have started working on how they can roll out the best results for real time and organic listings because when we talk about real time search results from social media sites we cannot ignore the umpteen no. of links being shared on twitter and facebook.

The million dollar question is : will these shared links, comments, likes and votes have a direct co-relation to the rankings to the sites for organic search?

Well, we can get the answer to this question only once the search engines update their algorithms regarding the influence of the social graph on the rankings in the time to come. But, we as website owners and SEOs surely can keep all the options open and be in a win-win situation by engaging in social media by being a socially responsible netizen, keep in mind the theories of inter-personal relations, etiquette, ethics and develop a social reputation which will by itself give a boost to the business objectives you have.

One cannot create an identity on the social media by just tweeting quotes or retweeting famous top tweets or by following the herd mentality. Carve a niche for yourself by being unique and by sharing knowledge and information.

Sales and conversions no doubt are the business objectives but social media is not a market or a mall for displaying goods and services but a platform for interacting with each other and developing the goodwill and a genuine online reputation for your company which surely will result in recommendations and a good WOM and needless to say that in return the realization of the business objective cannot be far behind.

The more you share it shows that more you care the more you care the better you fare.

SEO / Social Media - 06/23/2010

How To Avoid or Overcome Twitter Addiction By Having A Twitter Time Management Plan

The latest way of having an additional and qualitative way of web marketing is having a presence on the social media platforms like Facebook, Twitter, blogging, etc. Out of all the social media platforms Twitter’s growth and reach has been phenomenal.

The graphical representation below gives an  idea.


The main reason for Twitter’s phenomenal growth according to me is mainly the fact that the micro blogging conversational platform appeals more to the intellect as it aims at balancing the business and social aspects.

But, like any web 2.0 social and interactive features it can become addictive.

Hence, like any other aspect of our life the quality time spent on these social media sites should be planned.

Business or personal growth does not depend on the no. of tweets you post or how much one interacts with others but it surely depends on how much time and attention one gives to planning of the work strategies and their implementation and also on the qualitative time we spend real time interacting with our team members and family.

Few tips on having a time management plan when you decide - enough is enough for social media.

• Set self imposed time limits .

• Avoid using Mobile device for social media as far as possible.

• Allocate a fixed time of the day to check on the updates on social media when your work load is comparatively low.

• Once in a while take an off from social media per week. A virtual detoxification is very essential if your work invoves you to be in front of the computer screen all the time.

• Be genuine and don’t feel obligated

• Schedule the tweets. Whenever you have time you can schedule the posts you want to share. View the details of softwares available to schedule the tweets on the foll. link

http://mashable.com/2010/04/30/schedule-tweets/

Prevention is always better than cure so take charge of the situation before it takes charge of you.

Social Media - 06/19/2010

SEOs Cannot Ignore Bing From Their SEO Strategy

Bing has lately been getting a lot of attention from the SEO industry. Yahoo and Bing will be coming together in with a mutually beneficial collaboration i.e Yahoo results will soon be powered by Bing and this shall surely make the market share of Bing grow considerably.

In anticipation of this and in order to make sure that the web presence of their websites is assured SEOs surely cannot ignore incorporating Bing in their search strategies.

WebProNews spoke with Janet Driscoll Miller of Search Mojo out at SMX, who presented on this topic.

SEO - 06/17/2010

How To Add Special Characters to The Tweets On Twitter

Twitter as we know is a micro blogging platform allowing only 140 characters to a post or a tweet as it is called by Twitter.com.

Now, when the limit is 140 then every character is important when you have to convey a lot and many times we all have to use our Precis writing skills to convey maximum in minimum words.

  • One of the ways we acheive this  is by shortening the URLS that we want to share in the tweet.
  • Another way is by adding special charaters or symbols like  ✔ , ☺, ♬ , etc. so that you can again convey more in the 140 character tweet.

It is very simple goto http://www.twsym.com/ select the character you want to use copy it by using ctrl + c and  goto twitter.com and simply paste it on the tweet that you are writing by using ctrl + v.

This is very helpful when you have to use copyright or trademark symbols in the tweet.

Simple isn't it ? ♫

Happy tweeting and sharing on twitter !♫

Work More Talk Less!♫

Tweet more type less!

Social Media - 06/16/2010

Google Caffeine Going Live From All Data Centres

Google has from May 2010 onwards come up with major changes. First being the May Day update they call it that because it took place between 28th of April to 3rd of May. The second change is the formal announcement of Google Caffeine going live from all Google data centres on 8th of June at the Search Marketing Expo – Seattle.
The May Day update is an algorithmic change which has been intentionally made to improve the quality of long tail keywords search results. On the other hand Google caffeine is a new web indexing system.

According to Google they came up with this new indexing system to keep up with the evolution of the web and to meet rising user expectations. Google further has mentioned on its blog that content on the web is blossoming. It's growing not just in size and numbers but with the advent of video, images, news and real-time updates, the average webpage is richer and more complex. In addition, people's expectations for search are higher than they used to be. Searchers want to find the latest relevant content and publishers expect to be found the instant they publish.

Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.

The main objective of Google Caffeine is to index the web faster to offer more fresh content and results to the users. Hence, speed and fresh content is the future of the web.

View the following video to listen to what Matt Cutts has to say about the evolution of the the Google indexing architecture from 2001 onwards and Google Dance ( the term Google Dance I am sure must be familiar to all the SEOs who are optimizing sites since 2002) .

Google - 06/09/2010

What to do when Your Website Gets Hacked And You Lose The Rankings In Google.

Lately it has been a crisis management period at WebPro with 2 of our major sites being hacked. I guess we have to accept and live with the evils in the world along with the blessings bestowed upon us. This also truly applies to the virtual web world.

I would like to share the nature of the attack on these websites to help you be prepared with what should be the course of action in case (God forbid) your website faces the same misfortune.

Both the websites nearly faced the same brunt (Lets call them site A and site B) but the problem was detected by us at different stages.

The hacking attack involved the altering of the HTML code of the home page and number of links added which created backlinks from all unwanted spammy horrendous sites for site A and for site B the same task was achieved by the hacker by uploading 2 files one HTML file and one PHP file on the server without any alteration on any of the web pages.

We have a practice of keeping a track of each and every site regularly . Hence, Site A alteration in the code was detected immediately and the necessary action was taken. The indexing and the rankings got affected but got immediately restored before the indexing, caching and webmaster tools (WMT) report was affected for that site.

For site B two files were uploaded as mentioned above. One was an HTML file which had a list of 500+ links with a very weird file name and the other was a .PHP file which had the script to create the horrendous and spammy backlinks. This was detected by us only when we saw the links showing in the WMT and the analytics not showing any targeted traffic as all the site was not ranking for any of the keywords. All this happened in a matter of 4-5 days.

The action taken was as follows:

• Both the files .htm and .php were deleted

• The FTP username and password was changed

• The request for removal from search and cache of Google for each of the 500 – 600 URLs was given individually in WMT

Luckily the domain was not banned by Google as I said it was detected early and the voluntary removal of such content gave an indication of not having this intentionally on the domain for cheap PageRank improvement purposes.

The URLs were removed by Google in a matter of 2 days. But it took 10 – 12 days to get back the rankings and I am actually surprised at the fact that the rankings in fact are better and the keywords which had page 2 and 3 rankings are now on page 1.

The WMT tools data has not been fully updated yet but I guess it’s a matter of time.

Though the SEO is not responsible for the loss of SERPs in such a case but I think SEOs should be equipped with this knowledge also to help the client in every possible way to come out of such a crisis keeping the client’s interest in mind. After all the best way to avoid evil is to know it.

Whether the help is rendered on a chargeable basis or offered free depends entirely on the company policies. But, I think it should surely be one of the points mentioned in the SEO contract.

Last but not the least, it was truly a good learning experience - not that I am hoping for more.

SEO - 06/08/2010

PageRank Obsession, Patience, Perseverance And SEO

From my past experience I have seen SEOs concentrating and focusing on PageRank and even using it as one of the USPs for selling their SEO packages by mentioning that the SEO pakage they offer shall improve and increase the PageRank.

But, is it so important a factor or feature from the SEO perspective ?

In my opinion the answer is NO. I do not think that link building and Pagerank are the factors which should be given importance and prominence to in a SEO project. As I always say that link building itself is a wrong term - Links should not be built but they should get built in the process of the web journey of the website on the WWW because of great content and information on the website.

So, what are the points that should be given importance in an SEO project?

Now, with the redesigned page of Google with more search options available the focus should be to rank high as possible on all the options. Atleast the efforts have to be geared towards that. The Google search page has got options on the LHS like images, blogs, videos, news, updates, maps, books,etc.

Instead of concentrating on only the ranking on the search page the ranking on all these option results also offers a lot of opportunity for targeted traffic.

Apart from this surely it makes sense to have a presence on the social media sites where people are mostly hanging out. So the relevant and relative postings on Facebook, Twitter, YouTube,  etc. surely add to the qualitative and targeted traffic.

Hence, its high time SEOs overcome their baclink and PageRank obsession and concentrate on the factors that really matter - Offer qualitative content in all froms i.e in text, in images, videos, blogs, posts and tweets on social media sites, maps, etc. and see your website go places and attract targeted traffic and automatic natural inbound links like never before.

The only thing required for getting such inbound links and traffic is patience and trust me Patience and Perseverance Do Pay.

SEO - 06/06/2010
SEO Ahmedabad

What we offer

Contact Info

802, Astron Tech Park, Satellite Road, Opp. Gulmohar Park Mall, Ahmedabad 380015, India

+91 9825025904
info@webpro.in

Daily: 9:00 am - 6:00 pm
Sunday: Closed

Copyright 2023 WebPro Technologies LLP ©  All Rights Reserved