Since 3-4 weeks we have been receiving calls from people who tell us that they had received a call from our company promising them jobs.
We would like to make it very clear at the outset that we do not call people and offer them any jobs.
One caller forwarded a mail he had received. We share the content of that email as follows for your information and awareness.
Traditional marketing usually marketed products using celebrity marketing as an ultimate tool. Marketers use celebrity endorsers in hope that the positive images of the celebrity endorser of the brand will also be passed on to the products or the brand image associated with the celebrities.
Celebrity marketing surely works in the digital marketing world too. But, it is going through an evolutionary phase with Influencer Marketing increasing extremely fast over the past years and its global value now is estimated to be 1.07 billion U.S. dollars.
The influencer marketing space is very powerful and has the potential to have a more genuine impact. This is because the ad. Is woven in the content and does not seem like an advertisement.
Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
Influencer marketing is an offshoot of content marketing . Content marketers created content to market products/services. Quality content creators became influencers in the long run. Some have established such good reputation for themselves that when they mention a product/service in their content it has a positive impact on the sales of that product and the helps build a brand image too.
Every celebrity may not be an influencer but every influencer has the potential of becoming a celebrity.
It is the fastest growing customer acquisition channel – beating organic search, paid search and email marketing.
An influencer is someone who has earned a good reputed presence on social media with a sizeable no. of followers/subscribers (at least 3000 – 5000).
How can an influencer promote your products/services?
As the name suggests, influencer marketing is when a brand uses an “influencer” to promote the brand by posting about a product or service or about the brand in general. Influencer marketing is the new “word of mouth”. Of course it is a paid WOM but the way it is presented in the content of the influencer makes it trust worthy or makes it look just like another ad.
Currently, YouTube and Instagram are the 2 most popular platforms for Influencer Marketing.
Application Performance Management tools must evolve to become Digital Performance Management. As the definition of "application" is both expanding and becoming more vague, it's important for these tools to focus on the customer experience end-to-end. That's essentially what we mean by digital performance.
2016 will see the beginning of a mass transition from APM to DPM (Digital Performance Management) with emphasis on front-end performance measurement, testing, and optimization based on analytics insights gained from the holy trinity of data - real user, business outcome and ops metrics. The need of the hour is to offer insights into data, along with the analytics data. Every search marketer with this value-added service to the client is going to future proof its growth and existence. This requires a great understanding between the client and the digital presence provider.
DPM collected analytics are uniquely positioned to help break silos by providing detailed insight around user behavior, delivered experience quality and the supporting applications and infrastructure health and performance across channels.
Mark Zuckerberg, Chairman and CEO of Facebook, interacted with students and faculty of IIT Delhi in a town-hall meeting at the institute's campus today. 900 students interact with Mark Zuckerberg .
Highlights of FaceBook CEO Mark Zuckerberg's address at IIT Delhi :
A word of advice for young students from Mark Zuckerberg:
"The skills you learn in college are what will help you the most. Just keep doing what you want to and do not let people get in the way."
This is the second time he is visiting India. He also said Facebook won't be able to achieve its mission of connecting the world without connecting India.
Signing off he says he will visit India again soon.
Mark posted on his FB page today:
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I went for a run in Delhi around India Gate this morning with Chris Daniels, head of Internet.org, Ime Archibong, who...
Posted by Mark Zuckerberg on Wednesday, October 28, 2015
Yesterday he visited the Taj Mahal:
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I'm in India for our Townhall Q&A tomorrow, and I decided to visit the Taj Mahal. I've always wanted to see this.It is...
Posted by Mark Zuckerberg on Tuesday, October 27, 2015
Recently many companies though convinced about investing in the online presence are hesitant about sanctioning budgets for SEO, Social Media, Content Writing, Email Marketing and other online presence campaigns. The reason being, the top management need the facts, figures and futuristic growth assurances before sanctioning these budgets.
The earned and owned media help in establishing online reputation and also help in building a brand. Focusing on earned and owned media i.e SEO, Social Media, Content and Email Marketing a business can sow the seeds of web presence which in the long run can help in branching out to the world wide web and gain the targeted traffic to their website and increase the outreach on the social media platform.
In order to achieve this of course a well planned strategy and a holistic approach is needed. Every media has got a different purpose but eventually leads to a common goal i.e quality online presence.
Just as a balanced diet is needed to keep oneself healthy an integrated approach or a healthy marketing mix is essential for an overall web presence which leads to the online growth of the business.
We shall focus on :
· SEO
· Social Media
· Content
· Email Marketing
SEO is at the root of the earned and owned media campaigns. Only when the website will be indexed and crawled properly and will get correctly correlated to the relevant search queries the targeted traffic from the search engines will be accessed.
Basically,
ROI = ( Annual Profit from the sales which were achieved via the Enquires from search engines – The annual cost of SEO for the website) divide upon (The annual cost of SEO for the website) multiplied by 100
There can be many permutations and combinations that can be worked out in order to get various performance data as per your requirement. For example if you want to measure the conversion ratio of your sales department keeping in mind the online enquiries received then it can be done as follows:
Conversion Ratio = c/ b * 100
This can become as a KPP (Key Performance Parameter) for your sales team which can be monitored on a periodic basis to have a direction and guidance for chalking out the sales plans for the next period with a targeted approach and also the reasons for the low or high ratio can be discussed and therby helping to find the strengths and weaknesses in the system .
Measuring the ROI for social-media marketing can be a lot more challenging since its results involve such intangibles as engagement, audience reach, and “buzz.”
Social Media may or may not be an engine for direct sales but it surely helps in reaching out to the existing and potential online customers by creating a communication platform where both the parties have a equal chance to voice their say.
Usually people focus on the no. Of likes, followers, +1s and other such quantifiable metrics to calculate the ROI from social media but it does not limit to these metrics only. Social media ROI is much more it is the online reputation and brand awareness that gets generated as a result of the engagement on social media platforms which is the real ROI from social media presence.
Social Media is the platform where the word of mouth goes viral. Hence it reflects not only the plus points of the products and business but also the drawbacks get a chance to get highlighted. The challenge lies in how the criticism is faced and handled to turn the tables in your favour. The social media is a place where you interact with your existing customers and the potential customers in one place which can be tricky but can help sales too as your satisfied customer can be your best evangelist.
Content is at the core of any online marketing activity. As a result the term “Content Marketing” has surfaced as a new wave online. But, we need to understand that “Content Marketing” does not mean marketing the content , but using content to market the product or service which your business offers. Just adding blog posts written by any third party regularly does not achieve the purpose of content marketing.
Regular fresh content can trigger the conversation and engagement on social media as managing social media for business is not like personal social media . Content Marketing adds more footprints on the web for web presence but also becomes the crux of connecting to people on the web which in the long run help share the word of mouth which is the basis on which decisions are taken by online buyers. As in real life we are what are thoughts are and we share our thoughts via discussions, seminars, exhibitions, road shows , etc. on the internet we need to share our thoughts via blogs, social media sites, videos, comments, reviews, etc. And establish the thought leadership.
In 2011, the Direct Marketing Association estimated that email marketing typically returns £40 for every £1 invested. A number of sources have suggested that this is better than any other platform.
Email is an easy and inexpensive way of establishing early and long-lasting relationships by sending newsletters, promotions, new service announcements or event invitations we can remain connected .
Via email the receivers receive curated content about your company and industry and are kept informed. The recent trend is that people want to be informed about the latest without searching for it and email is the best platform that any business can use for this purpose.
With email, everything can be tracked and you can see who clicked on certain links and much more
Email marketing is 20 times more cost-effective than traditional media it's six to 12 times less expensive to sell to an existing customer than to a new one.
The fact is that just one platform in particular and singularly is not going to reap the desired benefit and the ROI needed. Only when all the above mentioned media are implemented together a certain online reputation can be created.
When your potential customer sees your website ranking for the searches he made on the search engine and then also checks the social media for the buzz and finds the presence of your business and reads what his contacts had to say and also get an email from you in his inbox giving more information it surely going to register in his mind and will surely consider when he takes a decision related to the products and services you have to offer.
While Shopping online the main concern of the online buyer is the security of the credit/debit card details being shared online. In order to make the online transactions more safe and secure Euronet, an e-payment services provider, will now provide bank customers a digital code, which will enable them to make online purchases without disclosing their card details or logging on to net banking.Just as you receive a code via SMS or email on mobile top-ups and DTH recharges to execute the transaction a code will be sent as an SMS or e-mail to the beneficiary.
Euronet is a global provider of electronic payment and transaction processing solutions for financial institutions, retailers, service providers and individual consumers through three primary business segments — Electronic Financial Transactions, Prepaid and Money Transfer.
Himanshu Pujara, MD, Euronet Services India said “The customer can buy a digital code online or in the retail market across the counter, and the SMS or the physical card acts as a store of value which is then activated at the merchant bill,”
I think it is a very good option for the online retailers and buyers and as the online market in India and worldwide is increasing in volume a direct increase in such transactions also is a possibility.
As per an article in Business Line Pujara added “Since India is growing, indicators suggest we are ready for this, but volumes need to be seen. Also, competition is huge. So we are trying to work on the differentiation, margins, integration with e-commerce firms and attempting to tie up with local brands too”.
Undoubtedly the future belongs to the mobile. Speaking at SMX West last week Google’s Matt Cutts said that he “wouldn’t be surprised” if mobile search exceeded desktop queries this year. A similar comment was made by a Google speaker informally during a roundtable discussion at the International Franchising Association conference in New Orleans earlier this year.
As per a recent report published by Cisco, some interesting mobile market trends can be witnessed in the next 5 years:
● Monthly global mobile data traffic will surpass 15 exabytes by 2018.
● The number of mobile-connected devices will exceed the world’s population by 2014.
● The average mobile connection speed will surpass 2 Mbps by 2016.
● Due to increased usage on smartphones, smartphones will reach 66 percent of mobile data traffic by 2018.
● Monthly mobile tablet traffic will surpass 2.5 exabyte per month by 2018.
● Tablets will exceed 15 percent of global mobile data traffic by 2016.
● 4G traffic will be more than half of the total mobile traffic by 2018.
● There will be more traffic offloaded from cellular networks (on to Wi-Fi) than remain on cellular networks by 2018.
The global web traffic coming from mobile, smartphones and other small screen hand held devices have been on a rise for the past 20 months. On the contrary, web traffic coming from desktop devices are on a decline.
So the major question is that in order to prepare your website for the mobile arena should you go for a responsive design or should you create a mobile App ?
Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience across a wide range of devices -from desktop computer monitors, tablets to mobile phones. In particular, reacting to the width of the browser window -- not just flowing the text, but often changing aspects of page layout. Responsive web design is the latest web design trend of 2013 and becoming a standard practice for the web design industry .
A Mobile App resides on the device, and doesn't require Internet access to run (although it may require Internet access to perform most tasks). Mobile app code may be native code, written (or generated) for each mobile platform (Android, iOS, Windows, etc.), or it can be HTML, CSS, and JavaScript wrapped in an "app shell" using a tool like PhoneGap or RhoMobile -- or a combination of these approaches.
The decision should be made after considering the following aspects:
What Is Your Purpose?
If you have a product that offers potential for ongoing micro-purchases, then a native application is the way to go. A shopping cart on your website can facilitate this, but the in-app purchasing system is so simple and tied into all the rest of a user’s purchases on the platform that it is second to none. Else a Responsive Design may be the right solution to reach out to users across the mobile platforms.
What is your budget?
A Responsive Design demands a lesser investment than a Mobile App. If you have a limited budget go ahead with a Responsive Design. If mobile transactions and in-app purchases represent a significant portion of potential revenue, investing in app development could be the smart decision. But if you can’t afford the spend immediately, start with a responsive website and add the native app as part of a future iteration.
Is SEO important?
If you need to develop a search presence first and then go ahead with the online business then a Responsive Design is a safer bet as Apps are recommended for specific functions and mobile transactions but if you have to create an online brand presence and awareness first then a Responsive Design is the right decision as compared to a Mobile App. But again if you have a larger budget and can invest in both then why not?
Do you need to make frequent updates?
If you expect to have frequent design updates, a responsive design may be the simplest way to ensure your users are accessing the latest information.
If you decide to go ahead with the decision to develop an App. Then,
The differences between an App and Responsive range from the subtle to obvious, but the answers lie in truly understanding your goals, target market, and restraints. In many cases, both a mobile app and a responsive website is the right decision and after considering the above aspects one can confidently take a decision depending on the need, requirement and resources available.
Top 5 Ways to Annoy Your App Users
A web presence for any business is mandatory and cannot be ignored. But the most difficult question which rarely anybody answers with complete details and satisfaction is ...How much do I have to spend or rather invest for a good web presence which will in future generate the necessary ROI.
Let us analyse the cost factors and try to discuss how much a business has to invest in order to be alive online in 2014.
No doubt a website can be created using free tools but it has its own disadvantages. It usually will look like other sites which have used the same template and will not have the flexibility to add customized functions and features.
The Break down of each cost factor:
1. Domains: Registering a domain may cost anything between $10 - $20 (INR 600 to INR 1200 approx.) per year depending on the TLD you select.
2. Hosting : Selecting a good hosting platform ensures that the site has maximum uptime, offers regular technical support and also offers expansion features as the website grows in size and traffic. A good secure server can also protect the site from the hacking attacks by offering security features. The cost of a good hosting platform can vary from $100 to $250 (INR 6000 to INR 15,000 approx.) per year.
3. Web design: Web design is the look and feel of the website which creates the first impression. The costing of this factor is based on the layout, time to design, selection of images and graphics, etc. A normal static 15 – 20 pages website can range from $250 - $600 (INR 15,000 to INR 40,000 approx.).
4. Web development: Web development is the added cost for websites which requires added customized functionality like CMS, eCommerce, database driven applications, etc. The cost of such websites depend on the features and functionalities to be embedded. It may range from $1000 - $10000 (INR 60,000 to INR 6,00,000 approx.) or more.
5. SEO : SEO makes the site capable of having a search presence and can cost from $300 (INR 15,000 approx) per month to $1500 ( INR 90,000 approx.) per month.
6. Online Marketing: Online marketing is the regular presence of the site on the web via social media, blogging, email, etc. The cost of a regular presence can range from $500 (INR 30,000 approx.) per month - $2000 (INR 1,20,00 approx.)per month.
7. Continuous Maintenance: Regular updating of content – (Text, images, videos, etc.) , managing and monitoring the smooth functioning of the site is an ongoing feature for which again the cost depends on many factors like the frequency of the updates, the time taken to make the updates, etc. The maintenance costs can vary from $500 (INR 30,000 approx.) - $3000 (INR 1,80,000 approx.) per year.
Out of the above costs web design, web development are onetime costs. Domain and hosting have to be renewed every year. SEO, marketing and maintenance are an ongoing investment depending on the requirement and the outreach needed.
Hence, quotes for every website have to be designed individually as per the requirement which mostly fall in the above range of investment.
Of course the price may vary from place to place and from company to company. But, before you finalize the development contract of your website, one should be sure that the company is capable of offering a long term support. If the company does not have any base and disappears after the website has been handed over then once again you will have to go hunting for another option when you want to upgrade the site or make some modifications.
A web presence provider company should become an integral part of your business team and should help you gain the necessary web presence just as your bankers help you in your finance related functions to put your best foot forward for your business.
Today majority of our daily media interactions are screen based. Our time online is spread between 4 primary devices:
The device we choose to use is determined by our context:
If we want to do some serious research, task oriented or productive work then our choice of device is usually PC or laptop. If we are on the go and want to remain connected or need info quickly then the choice of device is usually the smartphone. The tablet use is more motivated by entertainment, relaxed and leisurely approach and excess time on hand. At times the use of device can be simultaneous or may result in switching from one device to another for multitasking.
According to a research study by Google:
It Is Important to Understand Reach, Resonance, and Reaction of Multi-Screen Campaigns
The Nielsen Multi Screen Survey report concludes that:
Integrated multi-screen advertising is a preferred strategic direction of the marketing ecosystem. There are expectations across the industry for the majority of spend to shift to integrated multi-screen campaigns within three years. With this transformation, the industry needs more insights on effective integrated multi-screen campaign management. Furthermore, we can expect a greater emphasis on mobile and other connected devices as ad platforms, and adoption of TV buying practices online and vice-versa.
Yet significant barriers to multi-screen advertising achieving its potential still exist. Measurement remains a major challenge. Specialized metrics and methodologies for each screen need to evolve from activity-based to ROI-focused. That would help determine whether multi-screen campaigns are actually paying dividends. Without an integrated way to analyze results across screens, it is likely that multi-screen campaigns will not be managed in a fully integrated manner.
Consumers are still charging ahead, with viewership becoming screen-agnostic. The advertising industry is playing catch-up. Study after study shows the benefits of multi-screen over single-screen exposure for engaging these viewers in a way that converts them to customers. As an industry, we are sub-optimizing consumer engagement by not embracing integrated multi-screen advertising more vigorously and quickly.
With this kind of consumer behavior in the online, connected, multiscreen world are you ready to put the best foot forward for your business to reach out to the potential customer on any device he is searching on?
Related posts: What Is Responsive Web Design And Why We Should Opt For It?
We are happy to announce that we have moved to our new office.
Our new office address is as follows:
WebPro Technologies
802,Astron Tech Park,
Opp. ISKCON, Satellite Road,
Ahmedabad -380015.
Its Diwali and we shall be on leave till the 10th Of November 2013. Hope to get back with enlightened enthusiasm after the Diwali break.
Enjoy your Diwali with lots of lights and love of near and dear ones. Hope Goddess Lakshmi brings in peace and prosperity for all.
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