We all want our site’s presence on the search engines. Companies who fail to optimize their sites for organic rankings have an option of the PPC campaigns of the search engines to have their website exhibited on page 1 of the search engines.

In order to get organic rankings one has to work on the, on page and off page factors and also try to get as many inbound links as possible. In short the site has to be made search engine friendly and so qualitative that people would link to it.

But, in contrast the PPC rankings are directly related to the amount you are willing to pay for every click. You get listed under the sponsored links even if your site’s on page and off page factors are totally zero. As a result inspite of the immediate business that you get as a result of PPC listings, your website does not create its footprints on the web and once the PPC campaign is discontinued your website disappears in the invisible web.

Though , SEO results are achieved over a period of time but if the SEO campaign is according to the search engine norms and done ethically the benefits that you reap in the long run are worth the wait and effort. As and SEO campaign not only brings the targeted traffic but also creates the valuable presence on the web for the website in terms of inbound links.

Hence, in any marketing campaign there should be a proper balance and timing for each campaign to be given importance to. Initially, when the website is new and SEO efforts will take a while to show results, it is important to have a focus on the PPC campaign by allocating a certain budget and by monitoring the campaign effectively on a daily basis. Once the organic rankings are achieved the PPC budgets can be cut down gradually.

Search engines are a source of targeted traffic to your website. Having a proper plan for creating a presence shall surely yield effective results and ensure a wider long lasting reach on the web.