SEO-Training-Ahmedabad-Management-Association

Understanding Structured Data (SD) and John Mueller’s View About SD Usage And Ranking Boost

What is structured data?

Structured data is highly-organized and formatted in a way so it's easily searchable in relational databases. We have to remember that  not all data is created equal hence not all data is organized equally. This means the data generated from social media apps are completely different from the data generated by point-of-sales or supply chain systems.

Examples of structured data include names, dates, addresses, credit card numbers, stock information, geolocation, and more.

The most attractive feature of structured data is that one can easily input, search and update data and also correlate it more efficiently.

Google works  hard to understand the content of a page. Clues on the page surely help Google in correlating content better. Since, structured data is a standardized and organized format for providing information about a page and understanding the page content; for example, on a product page, what is the name of the product, the price, availability, color, the image, description and so on.

Structured data schemas such as schema.org and data-vocabulary.org are used to define shared meaningful structures for markup-based applications on the Web. But, Google announced recently as schema.org is more popular and is widely being used so they will focus only on one SD scheme that is schema.org. From April 6, 2020 onwards, data-vocabulary.org markup will no longer be eligible for Google rich result features.

Is structured data a direct ranking factor?

Google Structured Data Guidelines clearly mentions the following:

Important:

Google does not guarantee that your structured data will show up in search results, even if your page is marked up correctly according to the Structured Data Testing Tool.

More so,

John Mueller of Google said on Twitter recently that although structured data, by itself, does not give you a ranking boost, it can help Google understand your content and thus help you rank in Google.

He added, in 2015 Google did say they may use structured data for ranking purposes. But just last year, Google said they don't want to depend on structured data for understanding the web, although they also said structured data is super important and here to stay.

 

Google / SEO - 01/22/2020
understanding-BERT

Understanding BERT and What We Need To Do To Optimize For BERT

What Is BERT?

Since the inception of Google, Google has been always trying to make search better for the user in terms of the quality of search results and the display of the search results on the search results Page (The SERPS).

The quality of search results can only be better if the search query is understood correctly by the search engine. Many times the user also finds it difficult to formulate a search query to exactly meet his requirement. The user might spell it differently or may not know the right words to use for search. This makes it more difficult for the search engine to display relevant results.

Google Says,

“At its core, Search is about understanding language. It’s our job to figure out what you’re searching for and surface helpful information from the web, no matter how you spell or combine the words in your query. While we’ve continued to improve our language understanding capabilities over the years, we sometimes still don’t quite get it right, particularly with complex or conversational queries. In fact, that’s one of the reasons why people often use “keyword-ese,” typing strings of words that they think we’ll understand, but aren’t actually how they’d naturally ask a question.”

In 2018, Google  opensourced a new technique for natural language processing (NLP)  pre-training called Bidirectional Encoder Representations from Transformers, or BERT. With this release, anyone in the world can train their own state-of-the-art question answering system (or a variety of other models).

This enables the understanding of the relation and context of the words i.e tries to understand the meaning of the words in the search query rather than do word to word mapping before displaying the search results.

This not only requires the advancement in the software but also the hardware used has to be much advanced. So, for the first time Google is  using the latest Cloud TPUs to serve search results and get you more relevant information quickly.

By implementing BERT Google will be able to understand better 1 in 10 searches in US in English. Google intends to bring this to more languages in future. The main goal behind this is to understand the correlation of the prepositions like ‘to’ and other such words in the search query and establish a correct context to display relevant search results.

Before launching and implementing BERT for search on a wide scale and for many languages Google is testing and trying to understand the intent behind the search query fired by the user.

Google has shared some examples as below:

Here’s a search for “2019 brazil traveler to usa need a visa.” The word “to” and its relationship to the other words in the query are particularly important to understanding the meaning. It’s about a Brazilian traveling to the U.S., and not the other way around. Previously, our algorithms wouldn't understand the importance of this connection, and we returned results about U.S. citizens traveling to Brazil. With BERT, Search is able to grasp this nuance and know that the very common word “to” actually matters a lot here, and we can provide a much more relevant result for this query.

BERT Results Example

Let’s look at another query: “do estheticians stand a lot at work.” Previously, our systems were taking an approach of matching keywords, matching the term “stand-alone” in the result with the word “stand” in the query. But that isn’t the right use of the word “stand” in context. Our BERT models, on the other hand, understand that “stand” is related to the concept of the physical demands of a job, and displays a more useful response.

BERT Google Testing Query Example

Some more examples about the nuances of the language which usually are not correlated correctly by the search engines for relevant search results.

 

BERT And SEO

BERT and Search Results in Google

The above examples of before and after the implementation of BERT clearly show the improvement in the search results. This is also being applied to featured snippets.

BERT and SEO - Do we need to optimize for BERT?

After reading this, I am sure the SEOs have the most logical question – How Do We Optimize for BERT ?

The plain and simple answer is – We do not have to optimize differently for BERT. We just need to add more informative relevant content to get a more targeted and extensive search presence.

Look what the SEO experts have to say:

 


In a recent hangout John Mueller added to what Danny had tweeted regarding BERT. (Read Tweet embedded above)

Here was the question posed to John Mueller:

Will you tell me about the Google BERT Update? Which types of work can I do on SEO according to the BERT algorithms?

John Muller’s explanation on the purpose of the BERT algorithm:

I would primarily recommend taking a look at the blog post that we did around this particular change. In particular, what we’re trying to do with these changes is to better understand text. Which on the one hand means better understanding the questions or the queries that people send us. And on the other hand better understanding the text on a page. The queries are not really something that you can influence that much as an SEO.

The text on the page is something that you can influence. Our recommendation there is essentially to write naturally. So it seems kind of obvious but a lot of these algorithms try to understand natural text and they try to better understand like what topics is this page about. What special attributes do we need to watch out for and that would allow use to better match the query that someone is asking us with your specific page. So, if anything, there’s anything that you can do to kind of optimize for BERT, it’s essentially to make sure that your pages have natural text on them…

“..and that they’re not written in a way that…”

“Kind of like a normal human would be able to understand.  So instead of stuffing keywords as much as possible, kind of write naturally.”

We as website owners and SEOs have to understand that Google constantly keeps on working to make search and the search experience better for its users. BERT is one such exercise in that direction.

It is not an algorithmic update directly affecting any of the on-page , off-page or technical factors. BERT is simply aiming to understand and corelate the search query more accurately.

According to Google : Language understanding remains an ongoing challenge and no matter how hard they work in understanding the search queries better, they are always bombarded with surprises with time to time and this makes them go out of their comfort zone again.

As BERT tries to understand search queries better and thereby tries to give more relevant results, the SEO factors do not get directly influenced by its implementation. The only thing that has to be considered is the quality content which has to be regularly added to the site to keep it relevant and corelate to more and more search queries.

SEO - 01/20/2020
January202-core-update

Google Confirms - The January 2020 Core Update Is Live

Yesterday, Google confirmed that there was a core update which had gone live. They called it the January 2020 core update.

@searchliaison is a Twitter handle of Official tweets from Google's public liaison of search.

@dannysullivan currently shares insights on how Google search works on this Twitter account.

 

Barry Shwartz also posted that the core update is live but its big. He also added on the SEO Round Table post that: “Again, it is less than 24-hours, so it is early and things need to settle down over the next few days with this update”

Google also shared a link to one of its previous posts which explains the nitty gritty of core updates.

 

Google / SEO - 01/15/2020
18-09-2019

Google Updates its Rules for Review Rich Search Results

18-09-2019 Google posted on the webmaster blog today that  they have updated the review rich  rules for how and when it shows the reviews rich results. Search results that are enhanced by review rich results can be extremely helpful when searching for products or services (the scores and/or “stars” you sometimes see alongside search results). Google said that to make the review rich results more helpful and meaningful, they are now introducing algorithmic updates to reviews in rich results. review rich search results The main takeaway from this is that if the functionality of posting the reviews on the site is such that they can be moderated or updated then they will not be shown. This applies to even the reviews posted via the third party widgets.

With this change, Google has also  limited the pool of schema types that can potentially trigger review rich results in search. Specifically, they will only display reviews with those types (and their respective subtypes):

According to Google:

Reviews that can be perceived as “self-serving” aren't in the best interest of users. We call reviews “self-serving” when a review about entity A is placed on the website of entity A - either directly in their markup or via an embedded 3rd party widget. That’s why, with this change, we’re not going to display review rich results anymore for the schema types LocalBusiness and Organization (and their subtypes) in cases when the entity being reviewed controls the reviews themselves.

Google / News / SEO - 09/17/2019
18-09-20019-2

The Nofollow, UGC and Sponsored Link Attributes - 20 Points To Ponder On

18-09-20019-2

  1. Nearly 15 years ago, the nofollow attribute was introduced as a means to help fight comment spam. It also quickly became one of Google’s recommended methods for flagging advertising-related or sponsored links.
  2. From 10th September 2019 onwards, three new link attributes, 'sponsored', 'ugc' and 'nofollow', are applicable as hints for Google to incorporate for ranking purposes.
  3. For crawling and indexing purposes, nofollow will become a hint as of March 1, 2020.
  4. No Follow meta tag applies to all the links on the page.
  5. Rel-nofollow is applicable only to the link mentioned in the <a> tag.
  6. No follow meta tag was a directive till Google announced the ‘rel’ link for 'nofollow'.
  7. From now on, the 'no follow' meta tag ceases to be a directive but is considered a hint just like the rel attribute .
  8. All the link attributes -- sponsored, ugc and nofollow -- are treated as hints rather than directives. A directive is a direct specification on which the mentioned action has to be taken by the bots. Hence, earlier when the page had a nofollow meta tag in the header the bot completely ignored the links on that page. A hint means that Google may or may not obey the Meta Robots Nofollow when it encounters it.
  9. There’s absolutely no need to change any nofollow links that you already have.
  10. The nofollow tag is still valid.
  11. But,there is no meta tag for rel-ugc and rel-sponsored.
  12. It is valid to use more than one rel value for a link. For example, rel="ugc sponsored" is a perfectly valid attribute which hints that the link came from user-generated content and is sponsored.
  13. You need not worry if you have used the attributes incorrectly.
  14. Google says, “There’s no wrong attribute except in the case of sponsored links.
  15. If you flag a UGC link or a non-ad link as “sponsored,” we’ll see that hint but the impact -- if any at all -- would be at most that we might not count the link as a credit for another page.”
  16. For WordPress, Joost de Valk (creator of Yoast SEO Plugin) has said that it’s one line of code (for blog comments) and will be added to the next release.If any SEO informs you that Google has announced something new and there will
  17. be many changes required site wide, then he/she is lying. Do not pay heed to it. They are just trying to cheat you.
  18. There is a new New Chrome extension that highlights links using rel=”nofollow”, rel="sponsored" and rel="ugc". The extension is called “Strike Out Nofollow Links”. The extension strikes out links containing relations rel="nofollow", rel="ugc" and/or rel="sponsored". No JavaScript is used, only CSS3 selectors.
  19. Using the new attributes allows Google to better process links for analysis of the web.
  20. As SEOs/developers this can be a small contribution to make things more organized for search engines.
SEO - 09/13/2019
meta-tag-nofollow

Why Robots Nofollow Meta Tag Is a Hint Now, Like rel-nofollow ?

Google Says:

The robots meta tag lets you utilize a granular, page-specific approach to controlling how an individual page should be indexed and served to users in search results. The directives specified using the robots meta tag are used by Google for crawling and indexing the pages and the links on that particular page.

Several other directives can be used to control indexing and crawling. Each value represents a specific directive. The following table shows all the directives that Google honors and their meaning.

Google Directives

The nofollow meta tag <meta name="robots" content="nofollow"> clearly specifies that the if the header of the page has this tag then, Googlebot should not follow the links on the page.

But, the recent announcement by Google introducing the sponsored, nofollow and ugc attributes to be used as rel value in links and has changed the meta tag nofollow from a directive to a hint.

This was clearly stated by Gary Illyes in his tweet :

What is the difference between a directive and a hint?

A directive is a direct specification on which the mentioned action has to be taken by the bots. Hence, earlier when the page had a nofollow meta tag in the header the bot completely ignored the links on that page. A hint means that Google may or may not obey the Meta Robots Nofollow when it encounters it.

The reason for this is given by John Mueller as a part of the Twitter conversation is as follows:

Google directive and hint

The meta tags are specified at the page level and the rel values are specified for each link. The logic behind the nofollow meta tag becoming a hint rather than a directive is that using <meta name="robots" content="nofollow">  is like using a rel-nofollow to all the links on the page from now on.

One thing that we need to be very clear about is that there are no meta tags for ugc and sponsored. Adding that will just pollute the code with unwanted lines of code.

SEO - 09/12/2019
UGC-attributes-for-SEO

Understanding the Google Nofollow, Sponsored, & UGC Attributes For SEO

Since the time Google introduced the PageRank in the search algorithm the importance to links was an obvious development. This also brought with itself the issue of spam. To combat this spam especially the comment spam, in 2005 Google introduced the “nofollow” attribute.

Its been 15 years now and Google announced on its webmaster blog that the web has evolved and it’s high time this attribute also evolves.

Nofollow attribute

Google has  announced two new link attributes by which  webmasters can specify to Google the nature of concerned links. These are:

rel="sponsored":

This attribute to be used to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.

rel="ugc":

UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such as comments and forum posts.

rel="nofollow":

This attribute to be used to for cases where you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page.

When "nofollow" was introduced in 2005, Google had not integrated its signals in the search algorithm. I mean to say the attribute was there but its purpose for indexing and crawling was not achieved. This will change soon.

Google mentioned :

All the link attributes, sponsored, ugc and nofollow, now will work as hints for us to incorporate for ranking purposes. For crawling and indexing purposes, nofollow will become a hint as of March 1, 2020. Those depending on nofollow solely to block a page from being indexed (which was never recommended) should use one of the much more robust mechanisms like:

The sponsored, ugc and nofollow attributes are basically to specify the nature of the links for which these will be used.

Google also added on the blog :

  • Links contain valuable information that can help us improve search, such as how the words within links describe content they point at.
  • Looking at all the links we encounter can also help us better understand unnatural linking patterns.
  • By shifting to a hint model, we no longer lose this important information.
  • The site owners get the option to indicate that some links shouldn’t be given the weight of a first-party endorsement.

From the SEO perspective the most important aspect to understand is:

The link attributes of “ugc” and “nofollow” will continue to be a further deterrent. In most cases, the move to a hint model won’t change the nature of how Google treats such links. Google will generally treat them as they did with nofollow before and not consider them for ranking purposes. But, Google will still continue to carefully assess how to use links within Search, just as they always have and as they have had to do for situations where no attributions were provided. But, for crawling and indexing purposes, nofollow will become a hint as of March 1, 2020.

Google has also answered the following FAQs on its blog:

  • Do I need to change my existing nofollows?
  • Can I use more than one rel value on a link?
  • If I use nofollow for ads or sponsored links, do I need to change those?
  • Do I still need to flag ad or sponsored links?
  • What happens if I use the wrong attribute on a link?
  • Why should I bother using any of these new attributes?
  • Won’t changing to a “hint” approach encourage link spam in comments and UGC content?
  • When do these attributes and changes go into effect?

you can find the answers on: https://webmasters.googleblog.com/2019/09/evolving-nofollow-new-ways-to-identify.html

Google / SEO - 09/11/2019
search-console-team

Google Bids Farewell To The Old Search Console

The search console is a vital and a valuable tool for the SEOs. No SEO can neglect the data offered in this tool.

As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console.In January 2018, Google introduced a new version of the Search Console, with a refreshed user interface and improvements.

 
Google search-console-team

Google launched the new Search Console at the beginning of 2019. Since then Google has been upgrading the new search console and also responding to the  feedback sent by the webmasters.

Google has reached another important milestone and has bid a farewell to many old Search Console reports, including the home and dashboard pages.

dashboard-Google-search-console

The old search console which was known as Webmaster Tools prior to 2015 helped site owners and webmasters to monitor and improve their performance on Google Search for over a decade.

Google says:

"From now on, if you try to access the old homepage or dashboard you’ll be redirected to the relevant Search Console pages. There are only a few reports that will still be available on the old interface for now - check the Legacy tools and reports in the Help Center. We're continuing to work on making the insights from these reports available in the new Search Console, so stay tuned!"

Google Search Console

If you want to share any Search Console memories or stories, please use the hashtag #SCmemories  on Twitter.

General changes

The new Search Console has the following improvements over the old version:

  • Sixteen months of search traffic data, versus three months in the old product
  • Detailed information about a specific page, including index coverage, canonical URL, mobile usability, and more
  • Tracking flows to help you monitor, fix, and request a recrawl of pages affected by crawling issues.
  • New and improved reports and tools, described next.
  • Works on mobile devices.

Currently unsupported features by the new Search Console:

Here are some features that aren't yet supported in new Search Console. To use them you will have to use the old Search Console, for now.

  • Crawl Stats data (pages crawled per day, KB downloaded per day, page download times)
  • Robots.txt tester
  • Managing URL parameters in Google Search
  • Data highlighter tool
  • Reading and managing your messages
  • Change of address tool
  • Setting preferred domain
  • Associating your Search Console property with an Analytics property
  • Disavow links
  • Removing outdated content from the index
Google / News / SEO - 09/10/2019
Voice-Search-Stats-768x822

Voice Search And Its Impact On SEO In The Coming Future

What Is Voice Search

Voice search uses speech recognition technology. The users ask their queries and search information through voice instead of typing it.

Google Voice Search or Search by Voice is a Google product that allows users to use Google Search by speaking on a mobile phone or computer, i.e. have the device search for data upon entering information on what to search into the device by speaking.

Typed search queries and voice search queries are worded differently even if the person has the same search intent.

For example: In a text search, you would probably type “best Chinese restaurants in Mumbai;” but if you were to do a voice search, you would be more likely to ask, “is there any good Chinese food around here?”
A voice search is more conversational in style.

When the user uses text search, it is a brief phrase that he keys in. In voice search the user starts a conversation with the device which is a proper question or a sentence.

Hence, more that keywords it is the intent of the search query which is assessed before the search results are served to the user.

Devices Used For Voice Search

  • There are different voice search devices are available in the market
  • Amazon Echo/Alexa.
  • Siri/iPhone.
  • Google Home.
  • Microsoft Cortana.
  • Google Assistant.
  • Android Phones.
  • Tablets (iPad and Android)

The Increasing use of Voice Search (Some Stats.)

Voice-Search-Stats

Types Of Voice Search Queries :

Voice search queries as of now can be categorized in the above 4 categories.

voice-search-micro-moments-1030x415

I want to know moments

Screen Shot 2018-08-13 at 1.36.31 PM

I want to go moments

Screen Shot 2018-08-13 at 1.41.26 PM

I want to do moments

Screen Shot 2018-08-13 at 1.48.18 PM

I want to buy moments

Screen Shot 2018-08-13 at 1.49.56 PM

How To Optimize for Voice Search

The focus for voice search is basically the searcher intent rather than the keywords. But, that does not mean that the basic on-page can be given a skip. The on-page and Technical factors will continue to be important.

In addition to the on-page and technical factors the priority needs to be given to the following:

  1. Try to rank for :

* Featured snippets

*Local Search Results

*Long tail search queries

2.Implement Schemas

3.Make Mobile Optimization a priority (Read More about Mobile Friendliness in our previous post  https://www.webpro.in/what-does-it-mean-to-have-a-mobile-ready-website-in-2018-with-an-emphasis-on-pwa-progressive-web-apps/)

SEO - 08/13/2018
PWA

What Is A Progressive Web App (PWA) ? Why Do I Need It?

A Mobile Ready website is much more than just having a Responsive Website. Let’s explore - PWA , AMP and Responsiveness.

Today if your website needs to be called mobile-ready it needs to be:

  • Responsive
  • (Accelerated Mobile Pages) AMP Enabled &
  • Should also be a Progressive Web App (PWA)

Mobilegeddon & The Google Mobile Friendly Updates. 

Google in November 2014 had announced the ‘mobile friendly’ labels for responsive websites in their search results.

In August 2016 Google stopped displaying these labels to keep the results uncluttered. As by then 80% of the websites in the Google index met the mobile-friendly criteria.

In August 2016 Google started showing the icon  for  AMP pages  in search results.

What Is AMP?

Accelerated Mobile Pages (AMP) are pages which are light weight and load quickly on mobile devices. AMPs are served from the Google AMP Cache, which is a proxy-based content delivery network for delivering all valid AMP documents. It fetches AMP HTML pages, caches them, and improves page performance automatically.

AMP can load quickly but cannot retain the same low speed in case of complex functions like online payments and other, dynamic functionality.

To give a great user experience to the user usually people develop mobile apps. But to avoid the drawbacks of the native apps PWA comes to your rescue.

 What are Progressive Web Apps (PWA)?

A Progressive Web App (PWA) is a web app that uses modern web capabilities to deliver an app-like experience to users. These apps meet certain requirements (checklist below), are deployed to servers, accessible through URLs, and indexed by search engines.

This can work in along with Cordova to provide a multiple deploy targets for all your users.

PWA

Why do I need a PWA ?

  • PWA adds the advantages of a native app to the website.
  • According to, Flurry Analytics, 80% of the mobile user’s time was spent inside apps and 20% on the mobile web. This continues to grow year by year.
  • With mobile devices becoming smarter, the time inside apps is surely going to increase.
  • The app needs to be installed on the mobile device which takes up a lot of storage space. PWA runs from the server leaving a lot of free space for the user on the mobile device.
  • According to, a test, some native apps took up 460 MB of space whereas the PWA just needed 1 MB.
  • In the case of an app, the user needs to be notified to update it. The PWA lives on the server so there is no update distribution lag.
  • PWA can work offline.
  • PWA, being a website fortified with the benefits of an app, is linkable, searchable, and indexable.
  • com had decided to discontinue their website and go app only, but that did not go well with the users.After their PWA named FlipKart Lite the statistics showed 40% returning visitors, +63 conversions from home screen visits and more time spent on FlipKart Lite.

Case Study on https://developers.google.com/web/showcase/2016/flipkart

(Walmart Inc. has announced acquisition of 77 per cent stake in Flipkart in its biggest takeover till date)

Technical Details About PWA:

To give a Fast, Integrated, Reliable and Engaging user experience PWA uses features like Service Workers, Push Notifications, and Web App Manifests.

What Is a Service Worker?

  • A Service Worker is a scriptable intermediate layer between the web page and the network. It is a script that the browser runs in the background, separate from a web page. It includes features like push notificationsand background sync.
  • A Service Worker gives access to an API that provides a programmable network proxy within the client-side context.
  • It makes it easier to create web applications that can handle network requests offline while browsing in varying network speeds.
  • At times, an HTTP request is made but a response is not received on the mobile devices, which can happen when the user goes through a tunnel, or the network varies from 2G to 3G, or the user automatically joins a saturated WiFi network. The Service Worker allows developers to cache assets when connected and offers a seamless experience when offline so user experience is maintained.

Service Worker

Some Technicalities to Note About a Service Worker

  • A Service Worker is not HTML or XML. It is a JavaScript Worker.  Hence, the Service Worker does not access the DOM directly.
  • The script communicates with the relevant pages by responding to messages sent by using the postMessage interface, and those pages can then access the DOM if required.
  • A Service Worker is basically a proxy server which serves between apps, browsers, and the network when available.
  • It allows you to control and handle network requests from the pages.
  • The Service Worker script does not run when not in use, and restarts when it’s next needed. Hence, you cannot rely on global state handlers.
  • If there is information that you need to reuse on restart, service workers do have access to the IndexedDB API, which stores data inside the user’s browser.
  • Service Workers use Javascript Promiseson a large scale. Technically, a Promise is a proxy for a value not necessarily known when the promise is created.
  • The browser needs to support Service Workers.

Web App Manifests

The web app manifest is a JSON file. It is a simple text file which has the metadata for the app.

This JSON allows you:

  • to control the look and feel of the app
  • to control how the app is launched
  • to display icons for the user home screen and splash screen which is displayed while the app is loading
  • When the app is launched, you can specify which page gets loaded as well as the screen orientation (portrait/landscape view).

PWA Checklist:

  • Site is served over HTTPS
  • Pages are responsive on tablets & mobile devices
  • All app URLs load while offline
  • Metadata provided for Add to Home screen
  • First load fast even on 3G
  • Site works cross-browser
  • Page transitions don't feel like they block on the network
  • Each page has a URL
  • Site's content is indexed by Google
  • org metadata is provided where appropriate
  • Social metadata is provided where appropriate
  • Canonical URLs are provided when necessary
  • Pages use the History API
  • Content doesn't jump as the page loads
  • Pressing back from a detail page retains scroll position on the previous list page
  • When tapped, inputs aren't obscured by the onscreen keyboard
  • Content is easily shareable from standalone or full screen mode
  • Site is responsive across phone, tablet and desktop screen sizes
  • Any app install prompts are not used excessively
  • The Add to Home Screen prompt is intercepted
  • First load very fast even on 3G
  • Site uses cache-first networking
  • Site appropriately informs the user when they're offline
  • Provide context to the user about how notifications will be used
  • UI encouraging users to turn on Push Notifications must not be overly aggressive.
  • Push notifications must be timely, precise and relevant
  • Provides controls to enable and disable notifications
  • User is logged in across devices via Credential Management API
  • User can pay easily via native UI from Payment Request API.

How do I Test the PWA?

To help teams create the best possible experiences Google hasput  together a checklist which breaks down all the things Google thinks it takes to be a Baseline PWA, and how to take that a step further with an Exemplary PWA by providing a more meaningful offline experience, reaching interactive even faster and taking care of many more important details.

You can run ‘Lighthouse’ which is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more.

You can run Lighthouse in Chrome DevTools, from the command line, or as a Node module. You give Lighthouse a URL to audit, it runs a series of audits against the page, and then it generates a report on how well the page did. From there, use the failing audits as indicators on how to improve the page. Each audit has a reference doc explaining why the audit is important, as well as how to fix it.

Can I submit a PWA to Google Play Store and App Store?

The PWAs are available through the browser on Android . However the PWA can also be submitted to the APP store and the Google Play Store after packaging it for the relevant store.

Converting your responsive website to a PWA and making it AMP enabled is the new mobile-ready website.

Related Posts:

The Benefits of Combining Accelerated Mobile Pages (AMP) & Progressive Web Apps (PWA)

Understanding The Google AMP Cache

How To Add Google Analytics To AMP Pages

 

Image credit:

http://webagility.com/posts/how-progressive-web-apps-make-the-web-great-again

 

Google / SEO - 07/16/2018
SEO Ahmedabad

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