Social Media Archives - Page 8 of 8

The latest buzz in the SEO world is about the integration of SEO and social media. We all know that Search Engine Optimization is a must for every website. No website can rank high for the targeted keywords on the search engines unless it is optimized according to the norms of the search engines.

As the main purpose of any website is to have conversions , conversions are possible only if there are visitors to the site and these visitors 80% of the time find your site through search engines. So, SEO is important and the lifeline of web marketing.

Now, the fact is that the social media sites like www.facebook.com, www.twitter.com , etc. have started having a lot of traffic as these social media sites appeal to the intellect by having business and social objectives with a micro blogging conversational platform. So, people find answers to certain queries by sharing links as well as get an opportunity to voice their opinion.

If the web traffic is found on these social media sites then it is simple marketing logic that you need to display the message about your products and services where you will get the targeted audience. If your targeted audience is on Facebook and Twitter then your company surely needs a presence there.

Once your company decides to allocate valuable time on facebook and twitter then it is very important to work out a strategy for putting forward the right impression about your company and create a valuable online reputation.

But, before that let us understand how has the search and social media started integrating with each other and how they supplement each other.

Google and Bing both have real time search results and organic search results. Organic search results have the list of sites which have been optimized for the targeted keywords. But, the real time search results are displayed from the latest posts and tweets from the social media sites as real time search is all about fresh and latest content on a certain topic, happening or event.

The netizens are always info hungry and want more and more latest content on the web. So, as the law of economics goes if the demand increases the supply also increases. All the search engines have started working on how they can roll out the best results for real time and organic listings because when we talk about real time search results from social media sites we cannot ignore the umpteen no. of links being shared on twitter and facebook.

The million dollar question is : will these shared links, comments, likes and votes have a direct co-relation to the rankings to the sites for organic search?

Well, we can get the answer to this question only once the search engines update their algorithms regarding the influence of the social graph on the rankings in the time to come. But, we as website owners and SEOs surely can keep all the options open and be in a win-win situation by engaging in social media by being a socially responsible netizen, keep in mind the theories of inter-personal relations, etiquette, ethics and develop a social reputation which will by itself give a boost to the business objectives you have.

One cannot create an identity on the social media by just tweeting quotes or retweeting famous top tweets or by following the herd mentality. Carve a niche for yourself by being unique and by sharing knowledge and information.

Sales and conversions no doubt are the business objectives but social media is not a market or a mall for displaying goods and services but a platform for interacting with each other and developing the goodwill and a genuine online reputation for your company which surely will result in recommendations and a good WOM and needless to say that in return the realization of the business objective cannot be far behind.

The more you share it shows that more you care the more you care the better you fare.

The latest way of having an additional and qualitative way of web marketing is having a presence on the social media platforms like Facebook, Twitter, blogging, etc. Out of all the social media platforms Twitter’s growth and reach has been phenomenal.

Twitter as we know is a micro blogging platform allowing only 140 characters to a post or a tweet as it is called by Twitter.com.

Now, when the limit is 140 then every character is important when you have to convey a lot and many times we all have to use our Precis writing skills to convey maximum in minimum words.

One of the ways we acheive this is by shortening the URLS that we want to share in the tweet.
Another way is by adding special charaters or symbols like ✔ , ☺, ♬ , etc. so that you can again convey more in the 140 character tweet.

It is very simple goto http://www.twsym.com/ select the character you want to use copy it by using ctrl + c and goto twitter.com and simply paste it on the tweet that you are writing by using ctrl + v.

This is very helpful when you have to use copyright or trademark symbols in the tweet.

Simple isn't it ? ♫

Happy tweeting and sharing on twitter !♫

Work More Talk Less!♫

Tweet more type less!

Why can't we be Facebook friends? Facebook has blurred the lines between teachers and students, forcing districts to grapple with what's appropriate online.

Just came across the article related to the above topic on http://bit.ly/dpogcx (Please read the article on the link to co-relate to the following write up)

In my opinion when such problems arise the best approach is to have a positive attitude with additional responsibility from parents and teachers and the acceptance of the new technological advancement via the web and internet.

These issues were bound to arise sooner or later. We have to accept that the society is changing and the web and the internet are here to stay to be woven into the fabric of our real lives like never before.

Instead of putting restrictions on children and or being confused about the real world and the virtual world the parents and teachers should educate themselves about these technologies and use it as a tool to help the children through a medium which they have become quite comfortable with.

Of course as a responsible parent or a teacher one has to think before speaking now just think before you share or tweet by using the right words to make an impact on the children positively.

Lets take this media and the net revolution positively and start considering it as a boon rather than a curse or a distraction.

I must say this generation who have started using the internet from the time they started writing will have a better control about such situations in future. As they will know about its pros and cons already.

This is a transition phase that we are going through. Let us make the most of it by educating ourselves and accept the change as change is the only constant things in our lives.

I think we as responsible elders should understand this new media for social interaction and use this as an effective tool to communicate with our children and students and influence them positively.

Let us empower ourselves with the knowledge of the web world and not doubts !

In order to improve its position on the social media scenario also, Google has decided to hire a SOCIAL MEDIA CHIEF.

Though Google dominates the search market , but when it come to social media both the Google Social media experiments - Orkut and Google buzz have not been able to carve the social media niche for Google on the web world. Though Google has integrated social media with special emphasis from the Twitter tweets in its Real Time Search quite successfully.

When any media makes a giant like Google give importance to and makes it plan and strategize to make the most of it, that gives a clear indication that as SEOs or web marketing professionals or companies we cannot just take social media lightly or just another hype. It has to handled professionally by giving the right impression about your company or yourself as a professional with every tweet or post on Twitter, Facebook, Blog, etc.

We all have heard of the quotes : “ The first impression is the last impression” , “Look before you leap” but now everyone on social media should keep in mind “Think Before You Tweet” . As the Google main real time search results i.e the ‘updates’ link on the LHS of the SERP of Google comes from twitter. This does not only ensure a wider web presence but also make people know about you and your company.

My personal opinion is that every tweet or post reflects the company culture or the individuals personality, IQ and EQ. Similarly every Retweet reflects the preferences, likes and dislikes to a great extent .
Read More About This On http://www.webpronews.com/topnews/2010/05/10/google-looks-to-hire-social-chief