Content Marketing advocates the belief that if you share valuable, relevant , analytic and insightful content in various forms then you tend to correlate your persona on the web with the shared content and thereby the industry related to it. Digital content can be in the form of blog posts, images, videos, comments, reviews, podcasts, webinars, etc.
Sharing so much content as a natural offshoot generates responses which can be an appreciation, acknowledgement or a total rejection in the form of harsh criticism and negative feedback. Everyone can face the appreciation and accept the bouquets but we need to sensibly and gracefully handle the virtual brickbats as well.
As your blog gets more readership and as more and more people acknowledge your online presence on various platforms a healthy mix of reactions are generated online and facing them confidently and gracefully adds up to the authority, trust and if I may add the character to your online persona. Not everyone is going to agree with the views that one expresses in the content shared or published by you. If everyone agrees, then it is a matter of worrisome concern.
The first and foremost rule to take negative feedback constructively is “Never Take It Personally” as most of the time the person who has expressed the negative feedback in the form of comments or reviews does not know you personally and it is his response from what he understood by reading what you have written. Hence, it is a personal opinion and a perception and not a direct attack to you as a person.
Negative feedback can be a genuine difference of opinion a person has or can arise due to malicious intent too. But a negative feedback can be a powerful tool to establish online authority and gain customer loyalty if handled in an unbiased manner.
Some Points To Ponder:
1. Accept the fact that negative comments and feedback are bound to come your way if you are honest enough in expressing your thoughts and opinions.
2. You can accept positive comments all the time if you are a part of a mutual admiration community and not a part of the web community as a whole. In such a case you may get to read positive words about your product, company and yourself but you develop a negative online persona in the long run.
3. Standing by your thoughts, opinions and beliefs help you establish a unique online persona with an aura of self-confidence and uniqueness.
4. Never take them personally.
5. Acknowledge the feedback and reply accordingly.
6. A conversation thus generated helps to put forward your point of views and beliefs which in a way can earn you the authority and the trust factor.
7. Read the comment carefully, gather all the details and discuss further.
8. If need be you can take the matter offline too by discussing via phone .
9. Usually the negative feedback is from a dissatisfied or misinformed customer or a jealous competitor . In both the cases communicating with a right attitude helps solve matters.
10. Surf the web and see how others have handled such situations.
11. Every experience enriches you with knowledge. Make the most of it rather than shying away from it as it can be a golden opportunity in disguise.
12. Accepting an error or mistake made is a sign of strength and if you are right then standing by what you have said reflects the same strength of character.
Rejection and getting negative feedback is a part and parcel of content marketing . Learning how to deal with it having the right spirit helps you mature as an netizen and can put you in a win-win situation.
If the negative feedback comes from unknown sources or from the same sources repeatedly you can be rest assured that that you’re doing very well and some people just can’t take it with the true spirit of sportsmanship! - Be a smiling loser and a humble winner. When a winner makes a mistake, he says "My fault", when a loser makes a mistake, he throws the blame on someone else.
