Google announced yesterday that they have introduced the ability to display Search Console metrics alongside Google Analytics metrics in the same reports, side by side – which gives a full view of how your site shows up and performs in organic search results.
Google analytics and Search Console are the 2 Google properties which no search marketer can ignore. We have been able to link Search Console and Google Analytics since many years but this update will give a fuller picture of the website’s performs for organic search.
You may not see this immediately, as this update will be rolled out over in the coming weeks. There will be a new section 'Search Console' under Acquisition which will display the integrated data.
To view the combined data of Search Console and Google Analytics it is important that both the properties are linked. The instructions about how to link Search Console and Google Analytics can be read on: https://support.google.com/analytics/answer/1308621
A detailed view of the data is as below:
This data can be helpful for:
- Find landing pages that are attracting many users through Google organic search (e.g., high impressions and high click through rate) but where users are not engaging with the website. In this case, you should consider improving your landing pages.
- Find landing pages that have high site engagement but are not successfully attracting users from Google organic search (e.g., have low click through rate). In this case, you might benefit fromimproving titles and descriptions shown in search.
- Learn which queries are ranking well for each organic landing page.
- Segment organic performance by device category (desktop, tablet, mobile) in the new Devices report.
This will surely help SEOs to do quality analysis and move on from doing only the quantity analysis. This data of acquisitions, behaviour and conversions can also help us determine and plan targeted content .
Detailed post on, "How to determine the topics for the next editorial calendar after the search query analysis" can be read on http://www.webpro.in/how-types-of-search-queries-can-help-you-determine-the-content-for-the-company-blog-or-website/
