Matt Cutts in early June at SMX Advanced discussed the importance of links vs the social signals for the site.from the SEO and search engine presence perspective.
The video below shows Danny Sullivan and Matt Cutts discussion on this topic.
Author
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Bharati Ahuja is the Founder of WebPro Technologies LLP. She is also an SEO Trainer and Speaker, Blog Writer, and Web Presence Consultant, who first started optimizing websites in 2000. Since then, her knowledge about SEO has evolved along with the evolution of search on the web. Contributor to Search Engine Land, Search Engine Journal, Search Engine Watch, etc.