Last week Google introduced an easy way to measure your site’s performance across devices. This tool https://testmysite.thinkwithgoogle.com/ gives a list of fixes to be made on the site to improve the performance of the site.
The visits from mobile devices are increasing over time and many online customers are lost if the website loads slowly.
Google says:
You don’t need a lot of technical knowledge to understand your site’s performance. Just type in your web address and within moments you’ll see how your site scores. You can also get a detailed report to give you an idea of what to do next, and where to go for help at no charge. We recommend sharing it with your webmaster to help you plan your next steps and implement our suggested fixes.
This what the scores say:
- Mobile-friendliness: This is the quality of the experience customers have when they’re browsing your site on their phones. To be mobile-friendly, your site should have tappable buttons, be easy to navigate from a small screen and have the most important information up front and center.
- Mobile speed: This is how long it takes your site to load on mobile devices. If customers are kept waiting for too long, they’ll move on to the next site.
- Desktop speed: This is how long it takes your site to load on desktop computers. It’s not just the strength of your customers’ web connection that determines speed, but also the elements of your website.
Search sessions at Google I/O 2016 were also focused on mobile and With Google working towards improving the mobile experience in so many ways, it is needless to say that ‘Mobile Search’, needs to be the current focus for all search marketers and website .
