By now the whole SEO fraternity and the web industry knows that Google had a press conference yesterday wherein they announced the launch of Google Instant which aims at making the search experience more fast , fluid and fun.
The 3 main components around which Google instant revolves are :
- Instant results,
- Predictions
- Scroll to search.
Google Instant has an impact on the display of search results, the searcher and of course the SEO industry. Let us first talk about the searcher as the search industry cannot exist without him.
Google Instant churns out predictions for what the searcher may be searching depending on the most likely terms possible which are smarter offering a suggestion to the searcher as he keys in every character. Even when you don’t know exactly what you’re looking for, predictions help to guide the searcher. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
In short people who are not sure about the query they want to search they get the suggestions as he/she types but this time along with the display of SERPs changing accordingly and instantly without hitting the ‘ENTER” key. The arrow keys are to be used to make selections.
What is important to note is the speed with which it all takes place. Its fast and really fast. Google Instant can save 2-5 seconds per search. Google claimed yesterday that in just an hour that Google Instant has been up it has already saved 36,542 hours of our time. Well if time is money then it surely has added that much productivity potential also to every industry as search is a vital aspect for research and knowledge for each and every industry.
Marissa Mayer of Google who presented this concept stated that Google Instant isn't search as you type, it's search before you type. She even mentioned in an interview that Google Instant is to search what power steering is to a car and it surely helps people with slow typing speeds.
With Google Instant 
Before Google Instant 
