A picture speaks louder than words. Images on a website have got their own importance from the search engine’s bot perspective as well as from a visitor’s perspective. Hence the images that we add on each every page should be well thought of and of related to the content.
The images add the color coefficient to the web page and also offer text content to the search engine robots in the form of ALT TEXT which is one of the on-page optimization factors for SEO.
Usually, we see most of the sites buy ready images from the numerous websites available for the same. We see board room images, people shaking hands denoting partnerships and finalizing deals. These images have perfect models modeling for the pictures and having perfect smiles which may bea dentist’s delight.
But, the questions asked in this context are:
• Do these images project the right impression of your company?
• Is your team so well-groomed (look-wise)?
• Don’t you think that such images are an insult to the hard working team that you have?
I am sure you have the answer for the above questions.
No company has a perfect looking team and the atmosphere at work is constantly not all grins and smiles and achievements. To reflect the true image of your company the images put for the product page,’ the team ‘or ‘about us’ page should be the actual pictures of your team members and the actual shop floor pictures of the product being manufactured or the of the office in which your staff is working to make the targets set by you a reality.
Having no images on the site is better than having the artificial smiling images. If you just adopt this change I am sure it will add to the credibility of your online business.
Focus on the content and value your product and people by putting them forward on the real estate of your web page.
Putting the right content and reflecting the true image of your company is like adding the soul to your website.
