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The Ad. Program is based on the concept of the promoted tweet, where the advertiser can tweet something then contact Twitter to promote it when someone searches something related to that or he can also have somebody influential retweet that tweet and the advertiser can promote that retweet. How will Twitter Measure The Cost Of Advertising or Promoting The Tweet/Retweet:David Szetela said that the payment for the advertising will be based on a new metric called he Cost Per Engagement (CPE) and the engagement will depend on the following factors:- Retweet Of The Sponsored Tweet
- Reply To The Sponsored Tweet
- Click On A Link Of A Sponsored Tweet
- When Somebody Favourites The Sponsored Tweet